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PRIZM
- Consultante senior
2016 - maintenant
Communication stratégique
Accompagnement des dirigeants dans leur prises de parole
Rédaction en chef d'événements
Conduite de la transformation
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Live! by GL events
- DIRECTRICE DU PLANNING STRATÉGIQUE
2014 - maintenant
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ALICE EVENEMENTS
- RESPONSABLE DU PLANNING STRATEGIQUE - HEAD OF STRATEGIC PLANNING
2010 - 2013
Analysing clients communication goals and main messages, building up creative and structured answers for their live communication, and giving meaning to an event.
Advising clients in formulating their strategy, goals and policies to their internal or external audience in the best way.
In charge of new bizz corporate events offers : conventions, incentive, exihibitions, seminars.
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ALICE EVENEMENTS
- DIRECTEUR CONSEIL
2008 - 2010
Advising and Developing events strategy exclusively for McDonald's France Franchise Chain
Managing dedicated project team of 5 people.
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Expat in Thailand – worked as an independent marketing & communication consultant
- Consultant
2006 - 2008
* Advised the French local company BEL RETAIL (first importer and distributor of perfumes in Thailand) with the opening and promotion of a new store in Pattaya, MIST1000 Parfums.
* Proposed and implemented a promotion and communication plan for launching and Christmas promotion time: generated traffic in-store and increased dramatically sales within 3 months
* Coached the store staff with the day-to-day sales and behaviour with international customers
* Made recommendations to the thai marketing team about graphic chart and corporate communication for Mist store chain (first Perfume store chain in Thailand)
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FP Multimedia – Films, Multimedia Production & Public Relations
- Projects director & writer
2002 - 2005
PUBLIC RELATIONS
I closely counselled a French-polish distributor involved in the introduction and the development of the selective cosmetic french brand (www.nuxe.com), on the polish market.
I made strategic and creative recommendation to the brand about how to be the talk of the town at the launching of the product line, in the journalists and opinion leaders spheres, and also for the core target.
My mission included the organization of a quality one-to-one press conference in Warsaw - perfectly featuring the spirit of the brand - and the supervision of the press relationships campaign
FILMS AND MULTIMEDIA
I also coordinated the production of films and multimedia tools for THALES and VALEO, working in team with polish graphic and 3D designers.
I writed many synopsis, scenarii and voice-over for these companies for exhibition purpose (Mondial de l’Automobile, Le Bourget) and also internal and commercial purpose
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NOUVELLE VAGUE - TBWA Group– Regional Advertising Agency
- Client Manager
2000 - 2002
* Analysed brands and their environment through market surveys in the purpose of developping media and creative strategies.
* Implemented actions plans and coordinated the work of a team of professionals (media buyers, artistics directors, copywriters) involved in the client’ad program: managed all the stages of advertising process, from creative briefing to mediaplanning.
* Managed a day to day relationship with each of my clients
* Implemented all kind of media and communications tools : billboard, edition, press, exhibition, merchandising, promotion, on-line, etc…
For instance, I coordinated the advertising campaign to promote tourism in Loire-Atlantique district, after the ecological disaster of Erika (petroleum tanker sank near the coast in 1999).
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AUDITOIRE – TBWA Group– Advising agency in producing events
- Projects manager
1996 - 1999
Successively projects manager and events creator, I participated in the setting up of many corporate manifestations (sales and BtoB conferences, products launching) and General public related events
* Handled of accounts and projects acquired by the agency from 100 K€ to 0.5 B€
* Managed projects : built and coordinated all production, logistic, technical and artistic processes and teams, and checked for markup
* Acted as the commercial representative with my customers by counselling, budgeting and scheduling
* Analysed customers strategic briefing and wrote creative proposals, elaborated fitted and dynamic communication concepts
* Structured and formulated firm’s key messages, scenarised and wrote speeches
Some achievements :
PEUGEOT SA : Launching shows for the new cars 106 and 406 for the cars dealers
MICROSOFT : Organized the meeting of 300 french leading managers with Bill Gates about the publication of his brand new book
FRANCE TELECOM : Created an amazing garden with 9000 pumpkins in Trocadero gardens, in the centre of Paris, which purpose was to celebrate Halloween for the mobile phone brand OLA “OLAWEEN”
BOURJOIS CHANEL : Internal conference for annual marketing plan presentation to the staff.
Others references : EDF, MAC DONALD’s, E. LECLERC, SCHNEIDER ELECTRIC, , etc…
