Sabrina LINK GODET

En résumé

Entreprises

• Sony - European Senior product manager ( Portable charger & charging accessories)

  Puteaux 2014 - maintenant • Product management :
  - Product launch & packaging development with the support of market intelligence tools: End user survey, market analysis, sell out data; GFK, benchmark…
  - Line up management : monitor main KPI’s ( sales, stock , profit, market share), monthly sales forecast , action plan follow up
  
  • Product strategy:
  - Set up EU strategy in terms of
   -Distribution (strategy by country by channel)
   -Pricing
   -Promotion by sales channels & follow up ROI
  - Negotiate annual Budget in terms of sales & profit with Headquarter & each country
  - Support Key account managers with presentations ,tools & customer visit
  
  • Communication : Define European communication strategy including
  - below the line activities ( Point of sales material, leaflets…)
  - above the line activities ( PR , press activities & online advertising campaign).
  
  • Zone management : Define sales & marketing strategy for selected European countries. Follow up daily business & customer visit.
  

• Sony France - European product manager ( Chargers, rechargeable batteries & portable chargers)

  Puteaux 2010 - 2014 • Product management :
  -Line up management : monitor main KPI’s ( sales, stock , profit, market share), monthly sales forecast , action plan follow up
  -Market intelligence : GFK, benchmark , market analysis …
  
  • Product strategy:
  Set up EU strategy in terms of
  - Distribution (strategy by country by channel)
  - Pricing
  - Promotion by sales channels & follow up ROI
  Negotiate annual Budget in terms of sales & profit with Headquarter & each country
  Support Key account managers with presentations ,tools & customer visit
  
  • Communication : Define European communication strategy including
  - below the line activities ( Point of sales material, leaflets…)
  - above the line activities ( PR , press activities & online advertising campaign
  

• SONY France - European Junior Product Manager ( Micro batteries)

  Puteaux 2008 - 2010 •Follow up product portfolio in Europe ( Budget negotiation, implement marketing strategy in terms of price, product , promotion by country and by sales channel B2B / B2C)
  
  •Market analysis: follow up market trend, price evolution, competiton benchmark
  
  •Monthly reporting : sales forecast by country, stock management , sales reporting)
  
  •Promotion plan : implement promo plan by sales channel et follow up ROI
  

• Sony - European marketing assistant (Energy)

  Puteaux 2007 - 2008 •Participation to sales development & product management : sales & stock monitoring , Set up European price lists,
  
  •Support the launch of promotional packs ( coordinate with different agencies to develop packaging & implement promotion)
  
  •Display & point of sales monitoring : follow up stock & demand for the 25 Eu countries & coordinate between different teams , planning , repackaging team.
  

• Univar - Assistante chef de Produit détergents

  Fontenay-sous-Bois 2006 - 2006 Réalisation d’une étude de marché de la détergence en France pour préparer et lancer des plans d’actions, création d’outils marketing, soutien à la force de vente, prospection.

• Kalteswasser Multimedia GmbH - Assistante Marketing et RP

  2004 - 2004 Organisation d’une conférence de presse
  prospection, mailings
  publicités
  représentation de l’entreprise dans plusieurs salons
  participation et organisation à l’ouverture d’une nouvelle filiale.

• Wella Deutschland - Assistante Marketing et Vente

  2003 - 2003

Formations

• Institut Supérieur Du Commerce ISC

  Paris 2006 - 2007 Master Marketing Communication Ingénierie Commerciale

• ECOLE SUPERIEURE DE COMMERCE EXTERIEUR (Paris La Défense)

  Paris La Défense 2002 - 2006 Marketing, Commerce International

Réseau

• Agnès VAFFIER

• Bernard BESSEAU

• Cynthia DUCOROY

• Jérémie ALIAMUS

• Laure VAGNEUR

• Loic PERRIN-GUINOT

• Lynda LAMRAOUI

• Sophie COISSIEUX

• Vovard VIRGINIE