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Sebastien RICHIR

  • Ams-OSRAM
  • HEAD OF STRATEGIC KEY ACCOUNT MANAGEMENT Retail Automotive ELAMEA

Munich (DE)

En résumé

Thanks to my expertise in retail built for the half of my carreer in strong international retailers as MOBIVIA or E.LECLERC, and for the other half with recognized and strong brands as GS27, RING or OSRAM, i'm helping today to develop a strong brand strategy and implementation in sales on a wide territory.

Highly strategic and with accurate sales skills, i like difficult challenges and motivate my teams on a global ambitious plan. These 30 years dedicated to retail developped my customer spirit with partners & end-users. From a really concrete field knowledge and analysis coming from the stores, i build the plan and GAP analysis to match with our strategy and key development goals.

With a strong and developed network in ELAMEA Automobile aftermarket, food, DIY, HD and fastfitters connection, i always deliver the plan with a high dedication & strong empowerment.

Starting from scratch to build a 5 years detailed plan and build the foundations to assume the development is one of my strenghs and always with the confidence of my network partners, as i like "to keep my words".

With part of my carreer and various management experiences in field, purchasing, sales & marketing direction, i'm able to understand the global picture, dedicate the team resources & achieve our management goals.

In advance, impatient to meet you and to develop business together !

Entreprises

  • Ams-OSRAM - HEAD OF STRATEGIC KEY ACCOUNT MANAGEMENT Retail Automotive ELAMEA

    Commercial | Munich (DE) 2023 - maintenant In charge of the development and growth of strategic customer accounts in retail, within the ELAMEA region with my team of international retail experts and in close collaboration with our local teams.
  • Ams-OSRAM - HEAD OF IKAM RETAIL Automotive EMEA LATAM AUSTRALIA

    Commercial | Munich (DE) 2020 - maintenant In charge of retail in Europe, Latam and Australia for the 3 brands of our Group : OSRAM, RING & NEOLUX

    Building & management of the ELAMEA iKAM RETAIL team
    Building and development of the field sales force
    Listing in major European networks
    Participation in porfolio & products development
    Installation of dedicated partnership with national and transnational key retail actors

  • OSRAM - EUROPE RETAIL DIRECTOR

    Commercial | Munich (DE) 2019 - maintenant n charge of business development for our 3 brands : OSRAM, RING & NEOLUX and with the main transnational retail actors in Europe : autocenters, hypermarkets, hard discounters and DIY

    Special projects :
    Development of direct partnership with the ELAMEA retail key actors
    Installation of the OSRAM, RING & NEOLUX portfolio in ELAMEA region
    Management of our international RETAIL team
    Setup of our international PARIS CDG Showroom
    Representation of the brands with our teams in keys international events :
    Automechanika, Motortech, Equip Auto...
  • Ring Automotive Limited - KEY ACCOUNT MANAGER FRANCE

    Commercial | Leeds (UK) 2017 - maintenant In charge of RING brand and business development (A brand of ams OSRAM Group)

    Europe Retail Sales Director from 07/19 until today
    France Key Account Manager from 06/17 to 06/19

    Special projects :
    Setup of European Headquarter & Showroom in Paris CDG
    Development of the French branch
    Listing in major retail networks in France & in Europe
    Building of the French retail team & of the international iKAM team
  • E.Leclerc - DIRECTEUR HYPERMARCHE

    Direction générale | Lille (59000) 2015 - maintenant General management of Lille E.Leclerc Hypermarket (130 employees)
    Special projects :
    Development of hypermarket local attractivity & animations in store
    Remodling of fresh good area
    Promotion of local production with dedicated partnerships
    Member of the regional headquarter committee (household, hygiene & perfumery) at Scapartois
  • ASTA Technologies - EUROPE COMMERCIAL DIRECTOR

    Commercial | Paris (75000) 2010 - 2013 In charge of Europe business development for the 2 brands of ASTA Technologies Group : ASTA3000 & CARBU9000.
    Special projects :
    Installation of the brand in autocenters & fast-fitters in France, Belgium, Netherlands.
    Development of private label brands for TV Shopping.
  • GS27 - Gaultier SA - EUROPE SALES & MARKETING DIRECTOR

    Commercial | Tours (37000) 2006 - 2010 In charge of international Europe development for the brands GS27 and M6 Turbo,
    Special projects :
    redesigning of the brand, new ranges development (low-cost, eco-friendly, premium),
    creation of the hypermarkets and DIY activities,
    building of the salesforce.
  • ESPE Club Basket PRO Châlons en Champagne - Marketing Consultant

    Marketing | Châlons-en-Champagne (51000) 2003 - 2004 Special additional consultancy mission : How to grow in professionnal basket ball league from PROB to PROA championship ?
    Strategy to allow the club to access and stay in the PROA division in France,
    project definition, new image & global graphic identity,
    presentation to public & private sponsors,
    creation of merchandising goods,
    advertising supports,
    official launch.
  • E.LECLERC - PURCHASING & MARKETING DIRECTOR SCAPAUTO

    Marketing | Paris (75000) 2001 - 2006 In charge of L'auto E.LECLERC corporate image, stores concept, marketing & merchandising, private label development and purchasing.

    Special projects :
    Redesigning of the own brand & store concept,
    set up of sustainable development,
    structuring of the purchasing department,
    Development of marketing activites & renewal of the brand identity,
    corporate public relations;
  • Norauto - FRANCE MARKET MANAGER

    Marketing | Lesquin (59810) 2000 - 2001 In charge of lubricants, additives, car care products, painting, pastes, adhesives, body part accessories for all the NORAUTO stores in France.

    Special projects :
    Participation in new NORAUTO concept creation in NORAUTO Noyelles Godault Pilot store,
    Creation of an attractive week-end animation program with support of suppliers,
    Development of numerous private label in Lubricants, additives and care care products,
    Setup of incentives and motivational field challenges.
  • Norauto - STORE SALES MANAGER

    Commercial | Saint-Quentin (02100) 1999 - 1999 In charge of the store sales for the NORAUTO ST Quentin store.

    Special projects :
    Financial recovery and team building,
    Setup of new procedures and management rituals.
  • Norauto - MARKETING ASSISTANT

    Marketing | Lesquin (59810) 1997 - 1997 In charge of Norauto consumer magazine launch (monthly, 235 000 copies, budget : 1,2 M€/year),
    Magazine definition & setup,
    In charge of editorial board,
    definition of the communication plan,
    suppliers & stores interviews,
    budget setup and management,
    official launch,
    monthly content.
  • Norauto - SALESMAN & TYRES MANAGER

    Commercial | Lesquin (59810) 1993 - 1996 In charge of sales, orders, product studies and end-users relationship.

Formations

  • Shranner Negotiation Institute

    Munich 2022 - 2022 Qualified Negotiator Certification
  • Schouten & Nelissen Company

    Munich 2021 - 2021 Essentials of Leadership Program
    Certified
  • Sodie

    Douai 2014 - 2014 Global skills assessment
  • INLINGUA Henin Beaumont

    Henin Beaumont 2013 - 2014 English Business Training
    CEFR : Level B2
  • Base Aerienne 721 (Doullens)

    Doullens 1997 - 1998 Military service - Aviator on the REIMS / DOULLENS army air bases
  • Ecole Supérieure De Commerce De Compiègne ESCC

    Compiègne 1994 - 1997 Graduated - major of promotion for the viva of dissertation
    Vice président of the students office - In charge of the business school promotion (1995-1996) Member of the Desktop Publishing Association (1994-1995)
  • Lycée Albert Châtelet

    Douai 1989 - 1994 HEC preparatory class
    BACCALAUREAT, C serie (mathematics)

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