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MoneyGram
- Senior Business Development Manager
Paris
2013 - maintenant
Define and drive MIL partnership strategy :
* Establish a sale strategy by distribution channel and creating a prospecting pipeline ;
* Prospect and identify opportunities for development of the activity with respect to new partners needs and constraints,
* Ensure the negotiation of commercial terms and contracts with agents (Development of Business Plan),
* Launch of new partnerships by ensuring the quality relationship with partners:
* Coordinate with local & international teams the service implementation: Agent registration, training, marketing.
* Definition and implement in collaboration with marketing department of an operating plan (media plan, event, conference, exhibition) to install MoneyGram as leader in money transfer in retail chain so as to facilitate prospection.
Track and animate the partner portfolio:
* Establish and lead the steering committee / Business Review with agents,
* Offer solutions to increase profitability and the volume of transactions to achieve the Business Plan Objectives (POS network, transaction volumes, profitability),
* Preparation of monthly progress reports and statistical studies to monitor agent activity and the establishment of forecasts.
Product development missions:
* Develop in close collaboration with suppliers of innovative technical solutions to improve the customer experience and meet the needs / constraints of the agents,
* Coordinate with internal and external partners products projects; Project management / Product, Marketing, Customer Relations, Compliance, Finance, IT.
Achievements :
* Development of a full range of solution for retail chains : convenience store to Hypermarket
* Prospect, signature and execution of Distribution Casino France with supermarket branch « Casino » 450 POS and hypermarket branch « Géant » 126 POS
* Prospect, signature, execution and project management of Photomaton partnership : 8 000 kiosks in retail chains/450 vending unit in MALL/1 000 kiosks in Railway stations & Underground Station
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Oney Banque Accord
- Key Account Manager & Business Developer
Croix
2007 - 2013
Management: 2 Junior Key Account Managers + Sales Network (15 sellers + 20 call center agents)
Business development missions:
* Design and organise Banque Accord sale strategy, ;
* Prospect and get in touch with key interlocutor at all level: from operational to C-Level, marketing, financial, risk, etc...
* Show-off Banque Accord product range (debit card, payment and credit consumer solution, gift card, insurance, fraud detection solution, CRM service),
* Analyze customer need and challenges and offer a suitable offer: standard or customized offer,
* Write business proposals and manage the negotiations until closing,
* Ensure product/service implementation of signed customers.
Customer portfolio development missions:
* Ensure the achievement of revenue and achieving profitability of customer accounts in compliance with the objectives,
* Secure retention portfolio of accounts and work to extend the scope of these accounts by marketing new products tailored to customer needs,
* Develop lasting relationships with existing customers and increase their profitability,
* Participate with marketing support to the definition of business strategy and drafting the action plan for the accounts portfolio in accordance with the commercial policy,
* Mobilizing domestic resources for projects (deployment / new products) and managing opportunities in collaboration with the various departments of Banque Accord (project services, marketing, customer relationship management, risk management, finance),
* Ensure reporting including forecasts, results and actions (projects / forthcoming signature / account track).
Achievements: Prospecting, signing and launch of more than 30 keys customers: Macsf, Grosbill, Pixmania, Décathlon, Auchan.fr, Boulanger.fr, etc...
Results:
MACSF bank card : Increase card issued in 2009 : 10K cards vs 8K in 2008 / Increase of 150% the 136 M EUR turnover / Hardly quality increase : (subscription / customer service ) with quality steering committee.
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E.LECLERC Centres
- Loyal Project Manager - Operational Marketing - GALEC
2001 - 2006
Management: 1 marketing assistant
* Set E.LECLERC retention strategy (promotional operation, national communication E.LECLERC card) and establish a relationship program on strategic targets (young parents, seniors, etc..),
* Develop and manage national E.LECLERC loyalty card partnerships (ORANGE, ADA, Régie Nationale des Musées, Fondation Nicolas Hulot),
* Develop, implement and monitor:
* An Entertainment Card and loyalty kit tools for 500 hyper/supermarket stores and 16 regionals purchasing group
* Internal communication tools (monthly newsletter store, quarterly journal).
Achievements :
* Initiation and coordination of « Marques star » promotional campaign in national leaflet (discount voucher of 25% in a range of permanent products) with the purchasing department; 25 brands put forward in 2003, 120 in 2004, 430 in 2006.
* Initiation and coordination of promotional operation « Rendez-vous » for youngs parents / dogs and cats owner (discount voucher of 10% for shelves of self-targeted products on specific days).
Results: 10 Million Card holders E.LECLERC in end of 2006 with highest rates of detention and use in the French food retailers. 60% of sales E.LECLERC made by cardholders.
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E.LECLERC
- Product manager & Purchaser
Ivry-sur-Seine
1998 - 2001
General merchandise purchasing
* Launch two product ranges: pet "P'tit Ami" (392 references) and garden products "JARDINAMI" (38 references), ;
* Define products highlighted in E.LECLERC leaflet (52/year) and negotiate with suppliers, ;
* Develop and deploy Instore advertising, and store kits, ;
* Support 16 regional central purchasing group and 500 hyper/supermarkets.
VOCATIONAL TRAINING AND DIPLOMA
