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Gravity Thinking
- Account Director
2015 - maintenant
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1000heads
- Senior Account Manager
2014 - 2015
1000heads is a word of mouth and social media agency based in London, with major tech and cosmetics clients such as Nokia/ Microsoft, Adobe and Benefit Cosmetics http://1000heads.com
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1000heads
- Account Manager
2012 - 2014
1000heads is a word of mouth and social media agency based in London, with major tech and cosmetics clients such as Nokia/ Microsoft, Adobe and Benefit Cosmetics http://1000heads.com
Key Responsibilities
• Account management for Nokia / Microsoft, reporting into the Global Engagement and Advocacy team; and Lornamead Group brands Vosene and Witch Skincare
• Team management (internal agency teams and external suppliers) including creative briefing and insights reports work
• Daily client contact and management
Key Projects
• Management of the Nokia Connects Advocate Programme (Microsoft) from creative brainstorm, insights and strategy conception to activation and reporting
• Conception and management of global Nokia/ Microsoft social engagement campaigns (such as 3D printed social phone cases at MWC 2013 / #LumiaInFocus Instagram advocacy campaign 2014)
• Advocates engagement strategy and ongoing management strategy for Nokia / Microsoft device launch events (Lumia 925 launch in London, Lumia 1020 launch in New York, Nokia World in Abu Dhabi, etc)
• Management of social and advocacy strategy for Witch skincare and Vosene (Lornamead group)
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The Rabbit Agency - London
- Digital Account Manager
2011 - 2012
The Rabbit Agency is a multi-award-winning social media agency based in London, with major travel and tech clients such as Gatwick Airport, airline bmi and online security company AVG www.therabbitagency.com
Key Responsibilities
• Account management for agency’s biggest client, award winning online security company AVG, airline bmi (Digital Impact Award and Buzz Award), MicroLoan Foundation
• Team management (internal agency team and external suppliers)
• Daily client contact and management
• In-depth reports
Key Projects
• Campaigns for AVG Digital Diaries: study on how technology impacts childhood (5 stages of the study released so far)
• Event organization for AVG Digital Diaries 5 ‘Digital Coming of Age’ with speakers including Facebook’s Policy Director for UK and Ireland Simon Milner (coverage of the event included articles and radio recordings by Forbes, the Next Web and BBC5)
• AVG sponsorship for blogger conference CybHer 2012 in London
• Content, copywriting, community management, blogger outreach and management for Future Cinema’s screening of film ‘La Haine’ in London and Paris (part of Secret Cinema)
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Digital Outlook - London
- Senior Marketing Exec
2010 - 2011
Key Responsibilities
• Community management for brands such as Procter&Gamble’s Lacoste Pink Fragrances, Herbal Essences, Nice’nEasy, Tesco’s Mr Men Sweets and KX Energy and PictureBox. Management of the brands’ social properties including Facebook, Twitter and YouTube: copywriting, community engagement, customer relationships
• Targeted blogger outreach and long-term relationship management in France and UK for Xbox and NBC Universal
• Social media insights analysis using each of the channel’s specific insights tools (Facebook insights) and third-party measurement tools
• In-depth reporting for each clients
• Daily client contact and management
• Agency creative brainstorms with account directors, project managers and community teams
Key Projects
• Speaker at CyberMummy London, June 2011 – Facebook workshop
• Launch of social media properties, community building and management for P&G’s Lacoste Pink Fragrances and Herbal Essences, Tesco’s Mr Men Sweets
• KX Energy cross platform social campaigns with an important focus on social video platform YouTube
• Creation and management of NBC’s Ambassadors Programme with key UK film bloggers
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Heaven
- Community Manager
Paris
2009 - 2010
An innovative digital and social media agency with major tech and travel clients such as Microsoft, Xbox and Club Med https://www.facebook.com/heaven.fr
Key Responsibilities
• Community management for brands such as: Van Cleef & Arpels, Boucheron, Club Med, National Moroccan Tourist Board (ONMT), Black XS (Puig) both in French and English. Management of the brands’ social properties including Facebook, Twitter and YouTube: copywriting, community engagement, customer relationships
• Social media insights analysis using each of the channel’s specific insights tools (Facebook insights) and third-party measurement tools
• In-depth reports for each clients
• Daily client contact and management
• Agency creative brainstorms with account directors, project managers and community teams
• Targeted blogger outreach and long-term relationship management
Key Projects
• Club Med’s long-term brand repositioning work through social media activity to the status of a premium international holiday provider
• Blogger management and social media campaign for Van Cleef & Arpel’s award winning mobile application, the content of which had been written by French luxury and fashion bloggers
• Boucheron’s community management, blogger events and 2009 Valentine’s Day Facebook application campaign
• National Moroccan Tourist Board’s interactive social video campaign
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Saatchi & Saatchi
- Conceptrice Rédactrice (stage)
Saint-Denis
2009 - 2009
Saatchi&Saatchi is part of Publicis, one of the biggest communications groups in the world http://www.saatchi.fr/
Key Responsibilities
• Copywriting mainly for print mail marketing and print advertising, online banner campaigns and TV adverts
• Creative brainstorms on agency campaigns
• Working closely with the design, client services, strategic planning teams and creative director
Key Projects
• Piaget’s twentieth anniversary: print campaign copy in English
• Toyota Prius campaigns (mail marketing, print and online copy in French)
• Old El Paso TV advert copy (French TV)
• Société Générale online banners campaign copy
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Auditoire (groupe TBWA)
- Assistante Planneur Stratégique (stage)
2008 - 2008
Auditoire is online and events branch of the TBWA group, one of the largest communications groups in France, Qatar and China. http://www.auditoire.com/
Key Responsibilities
• Research and analysis: consumers, target audiences and industries
• Work on PowerPoint presentations for various clients
• Creative brainstorms with creative and client services team in order to put in practice the insights identified through previous research work
Key Clients
• Adidas
• Vivendi
• Renault
• Bic
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Le Public Systeme
- Assistante chef de projet
Levallois Perret
2008 - 2008
Le Public Systeme is one of the largest events agencies in Paris, and part of a worldwide group. The team I was working with was entirely dedicated to Renault, and was responsible for organizing all of the brand’s car launches and press test drives. http://www.le-public-systeme.fr/
Key Responsibilities
• Responsible for booking hotels abroad for an average of 300 journalists per launch (use of the English language mandatory)
• Responsible for journalists’ gifts and welcome packs
• Assisting the team managers for local venue viewings, planning
Key Projects
• Renault Koleos - Press launch event and press test drives in Fès, Morocco
