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Thabet SARAH

Boulogne-Billancourt

En résumé

Mes compétences :
Anglais
Bilingue Français Anglais
Chef de produit
Chef de produit junior
Français

Entreprises

  • Newell Rubbermaid - Brand Activation Coordinator EMEA

    Boulogne-Billancourt 2008 - maintenant As part of the EMEA Creative Services department, my work is to support the DYMO brand in developing visibility and promotional tools.
    1/ Support and coordinate the local executions of DYMO launch campaigns, promotion activities and sales tools.
    - Enhance the brand visibility by developing adapted marketing material and coordinating the local executions for new product launch campaigns and Pan-european promotion campaigns
    - Follow up the concept adaptations, the graphic development, the localisations, the purchase and logistical flows.

    2/ 2010 New Brand Identity and optimisation of marketing material developments
    Coordinate and follow up the implementation of the new brand guidelines on all new EMEA marketing material.
    - Optimise and rationalise the development of marketing material by creating a ‘2D’ database with generic executions to be used across Europe.

    3/Traffic Management
    - Management of a weekly tracking and planning of all graphic executions to bring best-in-class service to internal customers.

    4/ Lead the Newell Rubbermaid Promotional Goodies on-line tool:
    - Create a simple, efficient online tool for internal customers to get procurement of Promotional Goodies allowing full transparency to the organisation
    - Work with all brands in building specific goodies menus at the best cost.

    5/ Benchmark
    Bring and share best practices
  • Bic - Trade Marketing Assistant, Middle-East/Africa

    Clichy 2007 - 2007 Bic is a leading manufacturer of stationery products, lighters and shavers.
    Attached to the Middle-East/Africa department, this internship enabled me to have a global approach over Bic's three categories of products. This experience also taught me how to deal with the marketing techniques and the business strategy to adopt in non-western countries.
    My tasks during 8 months:
    - develop and follow up of promotion actions
    - launching of 'Touristic Series' lighters in 16 countries: this involved the development of new decors on the touristic theme,
    - management of the ranges
    - preparation of the 2008 Marketing Plans for each category (Stationery, Lighters and Shavers) : analyse the evolution of the turnover for each product; evaluate if the zone's results are matching with the group's objectives,;analyse the new products for 2008 and evaluate what can be adapted to the zone; and determine forecasts for the selected products.
    - develop Point of Sale Advertising and packaging
    -follow up the stocks of the point of Sale Advertising and Incentives
    - sales support :creation of presentations for the Area Managers
    - communication actions: billboard campaign in Morocco and Tunisia, press ads for new shaving creams in the Middle-East and viral marketing in Africa,
    -preparation of the 2008 catalogue
  • Heppner - Sales Assistant

    Noisy-le-Sec 2006 - 2006 Heppner is a leading transport and logistics company in France.
    Attached to the Sales Department, my tasks were:
    -creation of a sales pitch,
    - prospection by phone of new clients and evaluation of their needs in transport and logistics,
    - reply to quotation requests and do a follow up,
    - update and qualify the client database
  • Viacom Outdoor - Research and Communications Assitant

    2005 - 2005 Viacom Outdoor is now called CBS Outdoor.

    I worked for the Consumer Insight department:
    -Support the Sales department by producing presentations (match Viacom benefits to client needs), campaign trackings (assess the visibility of a campaign) and communication analyses (investigate the effects of a campaign).
    -Carry out ‘Voxpops’ in the London Tube in order to assess the effect of an ad directly on the field.

    I also assisted the 'Events' department:
    -Organisation of the ‘Outdoor Solution’ workshop at London’s BAFTA
    -Organisation of a base ball tournament for Viacom’s employees
    -Mailing operations for customer loyalty
  • Galerie Quatre-Saisons - Marketing Assistant

    2004 - 2004 The Galerie Quatre Saisons is a shopping centre located in Sherbrooke, Quebec. It includes about 40 shops, from a well-known hypermarket (Zeller's) to small clothing shops.
    Throughout this internship, I worked with a small group of local students.

    The task included a survey of customer satisfaction:
    -Meeting with the shopping centre’s leaseholders in order to define the key issues to mention in the survey. Definition of a methodology.
    -Elaboration of the survey: one part dedicated to the centre’s global services and an other dedicated to the shops.
    -Questioning a sample of 200 in the centre and of 100 by phone
    -Compilation and calculation of the results
    -Analysis and recommendations

    The task also included the promotion of the summer sales:
    -Meeting with the media professionals of Sherbrooke
    -Define the objectives as well as the ad creation and media planning
    -Production of a rough draft for a billboard campaign

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