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Microsoft
- Senior Product Marketing Manager - Cloud platform
Issy-les-Moulineaux.
2015 - maintenant
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IBM France
- Business Development Executive - Smarter Commerce Leader
Bois-Colombes
2014 - 2015
Responsible for the ongoing identification, development, and assessment of IBM Smarter Commerce business opportunities. Make signings and revenue targets, build and manage cross-functional team, assess market & define development plan, develop extensive CxO level and senior management relationships in client organizations, engage IBM resources on key accounts, develop channel capacities.
This new category of Smarter Commerce is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. IBM's new software (Enterprise Marketing Management, Digital Marketing, Web analytics, Customer experience management, Supply chain, procurement, cross-channel commerce & fulfillment, customer service & case management) and services (ex. IBM Interactive, Customer Experience Labs) offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.
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IBM Global Services
- Marketing & Communications leader
Bois-Colombes Cedex
2012 - 2014
Manage IBM Global Technology Services (#1 IBM segment) marketing and communications team, reporting to IBM GTS General Manager.
• Strategy, planning, market analysis, portfolio go to market
• Sales enablement, external and internal communications
• Lead marketing plan for Cloud Computing (cross divisions)
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IBM
- Manager, Market Insights & Strategy
Bois-Colombes
2009 - 2012
Oversee and manage the Market Intelligence/Insights function:
• Market Analytics for Hardware, Software & Service segments
• Set overall team strategy, admin., budget, and people management
• Provide insights to business managers for strategy development
• Improve delivery of Industry insights (i.e: Public, Energy/Utilities)
• Development of market knowledge, research 2.0 techniques
• Support IBM France strategy plan, Marketing transformation
• Seat at Marketing board: advise on market, digital, talent, sourcing
• Manage relationship with key vendors (Gartner, IDC, PAC, Xerfi, etc.)
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IBM Headquarters (USA)
- Marketing Leader - Notes and Domino platform
2007 - 2008
Lead worldwide launch of IBM Lotus Notes and Domino 8 platform
(~1Bn$ revenue, 40% market shares, 150M seats)
• Build/execute Go to Market plan with regional marketing teams
• Coordinate launch plan with sales, marketing/communication, channel
• Optimize product marketing strategy
• Create a new 'end-users' audience, adapt content architecture
• Develop new routes to market with LinkedIn, RIM, Apple or Orange
• Work with WW product development, interlock on platform roadmaps
• Support platform diversification such as LotusLive (SaaS)
• Lead joint GTM with SAP on a new product: Alloy by IBM and SAP
• Build/defend business case for a multi-M$ WW interactive campaign
--> +12 quarters of consecutive business growth, web traffic x10 in 1 year, recognized as 'Worldwide Marketing of the Year' by IBM Marketing board
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IBM Software Group
- Market Manager - Lotus Software
Bois-Colombes
2003 - 2006
Oversee all marketing and communication activities for Lotus brand:
• Evaluate email, portal and collaboration market segments
• Develop annual/quarterly marketing plans with business leader
• Monitor next quarter pipeline, influence Routes to Market strategy
• Manage multi-M€ marketing and advertising budget, plan execution
• Interlock with WW and EMEA marketing teams on product launches
• Team with marketing programs: agency briefings, collaterals, etc.
• Evangelize on IBM Lotus strategy and products
• Creation of IBM Software Web TV with an external agency (Brainsonic)
• Press, Analysts, customers and partners spokesperson
--> 'IBM Worldwide Innovation Award' for launch of Web TV, driving thousands of contacts each month to IBM Software website, business growth during 3 consecutive years.
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IBM Communications Sector
- Sales Specialist / Business Development
2000 - 2003
• Part of team creation (wireless/portals/e-commerce solutions)
• Focus on Banking/Telecommunication industries (+2M€ annual quota)
• Create presentations, proposals and sales contracts
• Implement sales activities (calls, events, study tours, workshops)
• Initiate business development with mobile operators, ISVs, Integrators
• Co-author of a book: ‘Solutions Mobiles'(Dunod, 2003)
--> Successfully position IBM WebSphere Portal as #1 web portal platform on French market by launching partnerships with major IT influencers such as Orange, Capgemini, Atos Origin or Unilog/Logica. Overachieved quota during 3 years.
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Warner Music - Erato Disques
- Assistant of International Marketing Director
1999 - 1999
• Support new artists CD launches (work with product managers)
• Update business reports, sales operations
• Replace product manager in Warner Music London during summer
• Discover press relations, studio recording, festival management
