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BELIEVE DIGITAL
- Head of International Strategic Marketing
Paris
2011 - maintenant
Create and develop innovative online/offline strategies on music/video content to maximize labels/brands revenues & audiences on all digital platforms: music & video services, social media & apps.
> Digital Marketing: data driven strategy, audience growth on social media and streaming services, offline/online ad campaigns (RTB, programmatic ad, adword), cross media marketing, cross promotion on YouTube (www.believedigitalstudios.com)
> Business Development: strategic recommendations on catalogue acquisition/development, premium partnerships & branded experience creation on digital platforms (ELLE Magazine, A.P.C., Le Guide du Routard, Studio Canal, Orange, aufeminin.com, Oüi FM, Mama Shelter, i-run.fr...), music licensing.
> Head of operations on the Bibliothèque Nationale de France music collection acquisition (500.000 public domain tracks now available on all digital platforms worldwide) :
Implementation of the legal framework, contractual follow-up, setting up of the logistics chain for digitization, sales and performance optimization of the catalogue.
Team manager of 5 people based in France, UK, Germany and Italy.
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WAGRAM MUSIC (Paris)
- Senior Product Manager
2007 - 2011
- Create and sell digital/physical music compilations and DVD box sets, branded musical products (press, tv, radio, web medias, agencies) and premium products for the worldwide market: packaging, content licensing, manufacturing, logistical follow-up, trade marketing, partnerships.
- Records & music videos production.
- Team management (4 product managers), P&L management, revenues forecasting, legal and financial follow-ups.
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FRANCOPHONIE DIFFUSION
- Chargé de Diffusion
2007 - 2007
- Marketing & Promotion of French-speaking artists/musicians thanks to a network of 280 radios, webradios, digital distribution platforms and music supervisors in 56 countries worldwide, collaborating with the French Music Export Office.
- Digital playlists curation through a dedicated social platform, audience management & growth, content management, PR tools development (widgets, newsletters, social medias).
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WEA - WARNER MUSIC France
- Marketing Assistant
2006 - 2006
- Product manager assistant for the Red Hot Chili Peppers, Madonna, Muse, Sean Paul, Neil Young, Craig David, The Streets…
- Marketing/promotion coordination, implementation of physical and digital marketing strategies.
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ÉDITIONS MILAN MUSIC
- International Trade Marketing Assistant
2006 - 2006
Trade marketing for physical/digital albums, movies and series OST: Dexter, Ennio Morricone, Astor
Piazzolla...
- Coordination with movie & music distributors, newsletters, promotion.
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MOSAÏC MUSIC DISTRIBUTION
- Attaché de Presse
2004 - 2004
- Promotion albums et concerts sur tous médias pour Sayag Jazz Machine, Beautés Vulgaires, Ojos de Brujo…
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MOSAÏC MUSIC DISTRIBUTION
- Public Relations Manager
2004 - 2004
Albums and concerts promotion on a repertoire of 50 artists (Sayag Jazz Machine, Ojos de Brujo...).
