Mes compétences :
Adaptable
Créative
Curious
dynamic
good team player
Interpersonal skills
Leadership
Organized
Problem solver
Strong leadership
Team Player
Entreprises
ROCHEMBEAUX
- ACCOUNT MANAGER
2010 - maintenantEstablished in 2008, Rochembeaux trade European Food and Beverage products in Singapore as exclusive importer.
We constantly challenge ourserlves to look for top varieties and flavours.
I joined this company 2 months ago as an Account Manager and I am very proud to work on such good quality products.
If you are interested, don't hesitate to contact me.
Virginie
INTERMARCHE
- SENIOR BRAND MANAGER
Vert-le-Grand2005 - 2010June 2005: Senior Brand Manager INTERMARCHE (2nd largest Hypermarket chain in France)
Jan. 2010
- Management of a 800 000 SGD annual marketing budget
- In charge of several Home Brand ranges (annual turnover of 450 millions SGD)
- Management of a Marketing Executives team
- Development of the products’ Marketing Mix (from strategy to tactical activities):
• Specifying market requirements to develop targeting and segmentation plans:
- Conducting and analyzing market researches
- Driving competitive intelligence: Internet, point of sales, economic literature
• Implementing marketing plans:
- Coordinating projects with suppliers, sales, R&D, merchandising, logistics, PRs and quality
- Managing external third parties: BTL and Design agencies, market research agencies.
• Analyzing products performances through sales dashboard (Sales reports, Nielsen panels) and brand KPIs (IPSOS)
Key achievements:
• Successful launch of a wide organic range of cosmetic products: 10 products accredited “Cosmebio” with an objective of 2 millions SGD turnover
• Launch of a brand new Parabens free Sunscreen cream range for summer 2010
• Organization of a promotional event for baby products in association with Bledina brand (Nestlé)
• Packaging redesigning of a whole baby products range (+10% growth versus year above)
