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Yannick Le Genissel - Teaching, Training, Consulting
- Teaching / Training / Consulting in Product Management, Marketing & International Negotiation
2015 - maintenant
• Consulting missions in product management & range planning with a strong focus on improving the comercial & financial efficiency of product ranges.
• Professional Training:
- Training #1: Understanding the product development process. 3-day training aimed at sales representatives and designers who want to evolve towards management functions in Product Management or Marketing.
- Training #2: The complete negotiator. 3-day training aimed at professionals who have to negotiate everyday but that barely have notion of how should it be done. Works for marketing people dealing with external service providers, credit controllers who are in daily contact with their customers, designers & product developpers who negotiate product costs with suppliers, etc
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• Professor in Marketing, Product Management & Negotiation for Business Schools MSc Programs
- EM Lyon: MSc in Sports Industry Management
- SKEMA Paris: MSc in International Marketing & Business Development
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Kanui - Rocket Internet Group
- Sales Manager
2013 - 2015
Founded in the end of 2010 and part of the Rocket Internet Group, Kanui (www.kanui.com.br) has become the biggest online retailer in Brazil for action sporting goods and turned itself the biggest player in the brazilian surf & skateboard industries.
• Manager of the surf business unit, Kanui's #1 business unit in turn over & EBIT.
• Responsible for the surf business unit strategy and KPIs (sales, gross profit margins, inventory)
• Negotiation of purchasing volumes & sales terms with all the surf industry suppliers
• Coordination of the store sales & retail strategies together with the Marketing and the Business Intelligence teams
• Coordination of 3 online stores run under Kanui's operation:
- Waves Shop (www.wavesshop.com.br) - the major surf portal in Brazil
- Woohoo Shop (www.woohooshop.com.br) - the major youth culture portal in Brazil
- O'neill Shop (www.oneillshop.com.br)
• Management of a 5-people team (1 buyer and 4 assistants).
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Rip Curl Brasil
- Apparel Division Manager
2010 - 2013
• Responsible for the Mens, Womens and Kids strategy in Brazil by building products & marketing integrated plans.
• Mens, Womens and Kids category management, coordination of design and development department activities.
• Coordination of the sales strategy together with the Sales Manager
• Responsible for the division turnover (70% of Rip Curl Brazil's total turnover), gross profit and inventory.
• Management of an 8-people team (product managers, designers, assistants).
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Rip Curl Europe
- Men's Apparel Product Manager
2006 - 2010
• Men's Apparel and Soft Accessories category management in collaboration with Design, Sourcing and Development departments.
• Elaboration of the marketing and trade-marketing brief for Marketing Department, validation of the package.
• Range presentation to sales force and European sales tour to support the sales teams in Key Accounts meetings.
• Responsible for the category turnover (45% of Rip Curl Europe's total turnover), gross profit and inventory.
• Management of a Product Manager Assistant and a Trainee
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Kokolo
- Account Manager
2005 - 2006
Kokolo is the french leading company in screen printing, digital printing and embroidery for clothing and accessories. It is part of the Quiksilver Europe / Na Pali Group.
• Customer service relation (realization of quotations, production techniques consulting, customer care).
• Launch of production (realization of production forms and briefings for the Production Department).
• Production follow-up (product development control, timelines management and logistics follow-up).
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Quiksilver Europe
- Product Manager Assistant for Roxy Brand
Saint Jean de Luz
2005 - 2005
• Market research: sales analysis, competitors' analysis (product mix and price positioning).
• Range development: sales forecast setting, product pricing and gross profit margins calculations.
• Organization of photoshooting sessions and elaboration of the Fall/Winter 2006 catalogue.
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Quiksilver Europe
- Marketing & Trade Marketing Assistant for Gotcha brand
Saint Jean de Luz
2004 - 2004
• Quantitative analysis of sales, qualitative data collection from the European sales force and elaboration of a synthesis for the Head of Design.
• Elaboration of the Spring/Summer 2006 range structure with recommendations for the Head of Design.
• Trade Marketing operations: conception of a newsletter for the retail customers, POP development.
