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Nielsen
- South China General Manager (Vice President)
New York
2018 - maintenant
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Nielsen
- Guangzhou Office General Manager (Vice President)
New York
2016 - 2017
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Nielsen
- Senior Director - Client Business Partner
New York
2015 - 2016
• Leading the overall relationship between P&G and Nielsen for the China market, responsible for C-suite engagement level and develop strategic partnership for implementation of new solutions in Digital/eCom/Analytics/Neuroscience enabling new market learning and new market performance measurement, member of Nielsen Guangzhou Management Team
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Nielsen
- Director
New York
2014 - 2015
• Leaded the two most strategic Nielsen solutions for the biggest Nielsen Platinum clients, Leaded and developed a team of 25 associates, member of Nielsen Guangzhou Management Team
Achievements:
Achieved highest Client Satisfaction score across Asia for 2 consecutive years, achieved +21% revenue growth of P&G retail business and Analytics by +11% in 1H 2015 against PG global compression, successfully turned around P&G analytics business and established a solid team, brought further integration of Nielsen teams to deliver ONE Nielsen approach
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Nielsen
- Director
New York
2013 - 2014
• Leaded engagement with P&G strategic Business Units (BA/MM/SMO/RBU), leaded and developed a team of 12 associates, leaded execution of major projects and category servicing for >10 different categories, member of Nielsen Guangzhou management team
Achievements:
delivered YOY double digit revenue growth and reached biggest revenue ever in 2013, confirmed 1st partnership among all Nielsen China clients for newly launched Nielsen eCommerce solution, within 1 year established strong internal/external leadership with strong China market understanding by leading 3 Thought Leadership enabling P&G Greater China President/Senior Leadership Team to re-think current strategy in China, developed a stronger team
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Nielsen
- Associate Director
New York
2012 - 2013
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Nielsen (Vietnam)
- Associate Director
2011 - 2012
• Lead and developed a team of 10 associates servicing >25 key Local/MNC FMCG clients (Kraft, Tetra Pak, Wrigley, SCJ, Kimberly Clark, Mead Johnson, etc.) and key Local/MNC retailers clients (Metro, Big C, Satra, Circle-K, Coop mart, Intimex, Lotte, Hapromart, Fivimart and Dairy Farm) for all Nielsen solutions. Carried out the SPOC role for the company in business seminars on specific retail topics, Involved in company's business process improvement (BPI) efforts
Achievements:
Successfully set up and developed the retailer servicing team (from 2 to 5 associates), successfully signed cooperation with >5 major FMCG retailers chains, Achieved 30% YOY revenue growth, received the “Managing Director Award” for best performance in 2011, drove penetration of Nielsen strategic solutions, speaker at 2 key Vietnam Retail events
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Nielsen (Vietnam)
- Senior Manager, Client/Team Leader
2009 - 2011
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Consultrade Company Limited (Hong-Kong)
- Consultant
2008 - 2009
• Provided multi-faceted business consulting services including merchandising, marketing strategy, branding, sales and business development, in-store advertising, suppliers education, customers’ database management, and retail store development
Achievements:
Signed a 2-year agreement with Jusco South China (AEON Group), achieved a total revenue of >$250,000, created and managed a B2B loyalty card concept for Jusco’s suppliers enabling to generate additional revenue from Jusco’s sales data, consulted 2 Greater China SME companies to develop business in France (market entry strategy projects and find potential partner)
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Nielsen (Hong Kong)
- Retailer Client Service Manager
2006 - 2008
• Leaded day to day servicing for 2 strategic retailers (reports, presentations, on-site servicing) and responsible for engagement with key client stakeholder to drive implementation of new Nielsen solutions, contributed to drive new business development with non-FMCG retailers (from proposal to client meeting)
Achievements:
Increased revenue by double digit growth YOY and increased penetration of Consumer Research studies within ParknShop, selected 2 times to participate to restricted regional trainings, successfully signed 1 non–FMCG retailers
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Nielsen (South Korea)
- Senior Executive
2005 - 2006
• Leaded day to day servicing, account planning and business development of Nielsen solutions including strategic analysis across >100 FMCG categories
Achievements:
Increased client satisfaction and built stronger relationship within Carrefour Leadership Team through the implementation of a new engagement model (on-site service) and insightful market analysis/projects enabling to increase Carrefour competitiveness in the market (portfolio optimization, monthly category reviews), successfully confirmed the first ever retailer in Asia to sell its data to suppliers through Nielsen (Key Account Data)
