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Dentsu Asia
- Director of Strategy & Planning. Digital Solutions
2013 - maintenant
In charge of the digitalization of Dentsu Singapore:
- INTERNALLY: BUSINESS STRATEGY -> Implementation of:
o Digital team: Defining key roles and recruitment
o Digital capabilities of the Agency ( media, planning, creative…) and implementation of digital tools: Social monitoring tools, DSP, Creative clouding, Technologies, Digital planning tools…
o Digital work process: creation of a standard digital brief, rate card, workflow, reportings, Etc...
o Implementation of Dentsu Singapore’s E-presence
o Strategic recommendations for the department (Credentials, business model, development plan (+3y)
- EXTERNALLY: STRATEGY AND PLANNING/ INSIGHTS
o Seeking digital opportunities with existing clients (& Pitches) and help them to develop their digital strategies
o Conception of integrated digital strategies ( E-Brand Strategy, Mobile, Social Media, Creative contents, Media, Search, Activations… ) and co-writing of integrated marketing strategies : positioning, naming, competitive analysis; In order to provide integrated strategic recommendations
o Supporting Account managers to integrate digital in their marketing strategies and help creative services to include digital in the global execution ( Leading brainstormings)
o Leading research and analysis of the APAC market
o Hunting and understanding relevant key trends and market conditions
o New business development ( + research of strategic partners)
MANAGEMENT of a multicultural and cross-functional team: 9.
Digital account managers, Digital project managers, Digital media managers, Web-developers/Content managers and digital creatives
CLIENTS:
- Regional: MTV EXIT, CANON, PANASONIC, HITACHI, SAMSUNG, TOYOTA
- Local MTI (Ministry of Trade Industry), MOM (Ministry of Man Power), LTA (Land Authority Transport) , NTU (Nanyang Technological University)
-->> MODERATOR OF SMA (Singapore Media Awards) - Best Digital strat, Best Strategic Launch
-->> JURY @ DIGITAL ASIA FESTIVAL ( SPIKES)
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AEGIS MEDIA FRANCE
- Senior Strategic Planner/ Head of [Digital] Strategy & Planning department at CARAT
Courbevoie
2011 - 2012
Main clients: Kellogg's,Yves Rocher Group (Yves Rocher, Petit Bateau),Galeries Lafayette Group (Galeries Lafayette, Monoprix, BHV), Tommy Hilfiger
Management: 11 ( 5 strategic planners, 4 media planners & 2 interns)
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Isobar/CARAT (AEGIS GROUP)
- Senior Strategic Planner/ Head of the digital brand strategy
2011 - 2011
Clients: Kellogg's, Philips, Yves Rocher Group (Yves Rocher, Petit Bateau),BKSA ( Kronenbourg, 1664, Carlsberg, Grimbergen, Guinness) and Galeries Lafayette Group (Galeries Lafayette, Monoprix, BHV)
Management: 2 strategic planners
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TBWA\PARIS
- International Account Manager/Strategy
2009 - 2011
Launching and managing the new Happy Meal's brand strategy and its communication campaigns (360°) at an international level - EMEA zone (42 Countries).
Client: McDonald's International
Management: 1
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HARRISON & WOLF/TBWA
- Consultant
2008 - 2009
Development of digital operations on existing clients and new business. Consulting in web-based strategy, conception of digital campaigns and project management.
Clients : Total, Société Générale, Lafarge, Crédit Agricole, ASO, Monoprix
Management: 1
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PIXIMEDIA /MEDIA CONTACTS
- Project manager/ Account manager
2007 - 2008
Development of new business and account supervision on Rich Media campaigns
Particularly in charge of : Citroën, Orange, Numericable, Canal+, EDF, Accor
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LEO BURNETT/PUBLICIS GROUP
- Account executive
2006 - 2007
Management of advertising campaigns (radio, TV, print).
In charge of Prisma Presse (Publishing group). More specifically in charge of Economic, Discovery and Women Press. Total 12 titles.
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AXPE Consulting France
- IT HR Consultant & General manager assistant/ Intern
2005 - 2006
RH, prospection commerciale et chargée de la communication interne et externe.
Aide au démarrage de l’entreprise dans le marché français.
Relations BtoB entre France et l’Espagne.
