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Ainad BACHIR

CASABLANCA

En résumé

Fifteen years of pertinent experience in the international arena in strategic marketing and market intelligence.

Mes compétences :
Marketing stratégique
Direction des ressources humaines
Études qualitatives
P&L management
Négociation commerciale
Stratégie de communication
Management commercial
Analyse stratégique
Études quantitatives

Entreprises

  • Opinion Way - Managing partner

    2015 - maintenant

  • Ipsos - Vice-president

    Paris 2014 - 2015 Head of Loyalty Quebec

  • Nielsen - Managing Director Maghreb

    New York 2011 - 2013 Global leader of market research

    • Attained double digit annual revenue growth
    • Significantly reduced costs and improved profitability
    • Coordinated the organizational restructuring of the Maghreb region
    • Enhanced the brand image of the company
    • Increased loyalty and talent development

  • CROP Inc. - Vice-président

    2009 - 2011 •Systematically exceeded assigned objectives in sales and profitability
    •Managed a client portfolio valued at 4 million dollars: BAT, Danone, Cirque du Soleil (…)
    •Carried out over fifty strategic national and international projects requiring advanced research protocols: STM, Segmentation, ethnography, Panels Web (…)
    •Significantly improved client satisfaction

  • CROP Inc. - Project Director

    2004 - 2009 •Conducted over one hundred quantitative and qualitative projects annually
    •Developed esteemed expertise in multivariate analysis
    •Set up KPI that measures the productivity and effectiveness of research teams

  • Sobeys - Commercial Advisor

    2002 - 2004 •Created a standards database for the evaluation of more than 250 supermarkets and superstores under the IGA and IGA Extra banners in Québec.
    •Coordinated more than 20 Geomarketing research projects for the purpose of selecting locations for the setting up of new stores
    •Developed competitive intelligence activity

  • Score Marketing Research - Market Research Analyst

    2000 - 2002 •Moderated discussion groups
    •Conducted more than 500 in-depth consumer interviews
    •Coordinated more than 50 research projects annually

Formations

  • HEC Montréal (Montréal (Québec))

    Montréal (Québec) 1997 - 2000 Maîtrise en sciences de la gestion M.Sc.

Réseau

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