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Alexandre DIDIER

PARIS

En résumé

A 10 year experience spent in practicing qualitative research and semiotics to serve a consumer centric marketing consultancy that cuts to the chase, for many leading brands from various industries such as food & beverage, wine & alcohols, petfood, health & beauty care, household products, technology and communications, automotive, tourism, finance & banking...

Specialties
Qualitative methodologies, semiotics, ethnography, exploratory research, brand positioning, NPD programs, insight platform generation, concept labs, advertising and packaging research…

Mes compétences :
Stratégie marketing
Conseil en marketing
Market Research
Sémiotique
Sémiologie

Entreprises

  • Smartfrogs - Market Research Consultant / Consumer Understanding Expert

    2010 - maintenant
  • Pharest - Directeur d'études

    2005 - 2010
  • 100% Satisfaction, Anacom, CSA, G&A, In Vivo, Pharest, Variations-R - Chargé d'études indépendant

    2003 - 2005
  • Anacom - Chargé d'études

    2002 - 2003

Formations

Pas de formation renseignée

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