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Annabelle LAUDANO

SAN FRANCISCO

En résumé

Mes compétences :
CMS open source
Google analytics
Adobe Photoshop
Logiciel CRM

Entreprises

  • Planisware - Marketing Manager

    2015 - maintenant -Marketing communication (Campaigns, events, social media)
    -Project manager on the CRM migration (Salesforce)
    -Online Presence Analyst (Creation of analytics dashboards)

  • Dassault Systemes - Program Manager

    Vélizy-Villacoublay 2013 - 2014 Responsible for Adobe Campaign training
    -Initial training for new users
    -Advanced training for existing users
    -Create support documents

    Responsible for Campaign Development, for given Industry/Brand Offers:
    -Support creation of best in class demand generation campaigns in collaboration with Brand & Industry marketing teams
    -Manage multi-integrated campaigns in collaboration with the digital team, social media and agencies
    -Execute outbound campaigns in Euronorth, Eurnordics, APSOUTH, China, India
    -Monitor and analyze all campaigns: recommend appropriate tactics and strategies. Do A/B Testing
    -Implement marketing best practices and tests new marketing technologies: Marketing automation, Nurturing campaigns.

    Contribute to Marketing Ideas lab projects
    -Execute new marketing ideas & techniques

  • Dassault Systemes - Digital Marketing Program - Apprentice

    Vélizy-Villacoublay 2012 - 2013 Digital Marketing Program Dassault Systèmes
    - Storyline Marketing Industries + CATIA + EXALEAD
    - Digital consulting: support and advise contributors on their content,animation, CMS, SEO, Analytics
    - 3ds.com Content Management: Ownership of Content Guidelines & Process for 3ds.com.
    - Participation in the NextGen project: launch of the new website of Dassault Systèmes
    - Content Migration in the new CMS (TYPO3)
    -Train users on TYPO3

    Online Marketing EXALEAD
    - Content Migration in 3ds.com (TYPO3)
    - In charge of EXALEAD new sections/updates development on the website.
    - Online Marketing Operations (Emailings Campains, webinars, etc.)
    - Communications Social media (blog, swym)
    - Community Management (Facebook, Twitter, Pinterest...)

  • Villa Mederic - Cinéart - Assistante Marketing

    2012 - 2012

  • Planet Finance - Assistante Marketing et Partenariats

    2011 - 2012 - Identify, develop and execute the CRM strategy
    - Managing digital marketing online strategy (online tactics/tools: banners, cards, stickers ...), Newsletters (conception/creation, launch, follow-up), Articles
    - Organizing events
    - Monitoring tools to measure ROI of marketing campaigns

Formations

Réseau

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