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Anne-Julie DEPECKER

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

- De la vision stratégique au terrain.

- Culture du résultat pour des marques de la mode et du luxe.

- Expertise des styles vestimentaires et usages & attitudes.

- Expérience de la distribution multi-canal, dont e-commerce.

- Management d'équipes pluridisciplinaires et multi-culturelles.

Mes compétences :
Décoration
E-commerce
Ecommerce
Fashion
Identité Visuelle
Innovation
Insight
International
Internet
Luxe
magasin
Management
Management international
Marketing
Merchandising
Merchandising Visuel
Mode
Retail
Stratégie
Visual identity
Visual Merchandising
Web

Entreprises

  • Printemps - Visual Merchandising Coordinator

    Paris 2010 - Implementation of the visual and merchandising strategy in the department store: scenography,
    relocation and refit of brand shop-in-shops and pop up stores, floor displays and signage.

    - Delivered the department store remodeling project (20 M€ investment): organisation and test of the new luxury concept on a surface of 13 000 sqm.

    - Operational marketing: creation of e-mailing, organisation of catwalk.

  • PPR - Gucci - Visual Retail Merchandiser

    2010 - 2010 - Optimisation of props from the head office into eye-catching product display throughout different sale areas: flagships, boutiques, shop within shops, hotels and showroom.

    - Event management: customer cocktail with catwalk, artisan corner, launch of perfumes.

  • PPR - Redcats - International Marketing Manager

    2006 - 2009 Insight: participation in the medium term plan strategy definition of the 17 brand portfolio.
    - Market insight: strategic insight, trend analysis and recommandations.
    - Business development: creation of different scenarios to develop new business.

    Project management: strategic proposals of creative concepts.
    - Delivered an e-retail fashion site for men: design functionalities, storyboard, P&L.
    - Redefined the brand values and position for children retail specialist Vertbaudet.
    - Optimisation of the multi-channel shopping experience for high end brand Cyrillus.

  • PPR - La Redoute - Marketing Manager

    2001 - 2005 Key team member building the fashion and home decoration collection plans:
    - Ensured consistency for all collections: product, price and merchandising standards.
    - Launch of a new line of women accessories. Extension of home linen high-end range.
    - Definition of a new concept store position for So Redoute boutiques.
    - Creation of marketing tools: product database, reporting, planning and training guide.

    CRM: optimisation of sale promotion, i.e. selection of product, customer targeting and media plan.

    Budget management, planning and procurement. Productivity increased by 40% in 4 years.

    Led and managed a team of 10 staff and recruted 40 temps.

  • GFK-NDP Group - Marketing Consultant

    1997 - 2000 - Development of communication tools dedicated to Marketing and Sale Departments.

    - Responsible for B2B portfolio: Mattel Europe, Playmobil, Bandai, Crayola, Revell, etc.

  • Nielsen - Marketing Analyst

    New York 1995 - 1996 for fresh food industry: Danone, Nestlé, Yoplait, etc.

  • AIESEC - Communication Manager

    1994 - 1995 Corporate and event communication

  • Eurotunnel UK - External Communication Assistant

    1993 - 1993 - Press analysis
    - Publi-promotionnal products

Formations

Réseau

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