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Anne SEYER

CLAMART

En résumé

Mes compétences :
Excel
SAS
Sql

Entreprises

  • Mondel?z International (Kraft Foods) - Manager CI analytics

    CLAMART 2012 - maintenant

  • GE Money Bank Switzerland - Dataminer

    2010 - 2012 - Pre and post campaign analysis
    - Campaign creation for direct mailing
    - Monthly KPIs
    - Customer behavior analysis
    •SAS

  • Barclays UK Retail Bank - CRM-Targeting analyst

    2008 - 2010 - Develop propensity models for Current Account and Saving products
    - Detection and implementation of events and triggers
    - Pre and post campaign analysis
    - Campaign creation for direct mailing, telemarketing and e-mailing
    •SQL
    •Kxen

  • Barclaycard UK - Marketing analyst

    2006 - 2008 - Pre and post campaign analysis
    - Customer profiles and segmentation: to develop new approaches, refine current processes and identify new opportunities
    - Test design (ANOVA, logistic regression): to identify the best combination of offers to predict the response rate
    •SAS
    •SQL

Formations

Réseau

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