Caroline GATINE

En résumé

Entreprises

• Solocal Group - Responsable Produit Digital Senior

  Boulogne-Billancourt 2014 - maintenant -Gestion de la gamme "Search"
  -Développement du business du site e-commerce

• GDF SUEZ - Chargée de missions

  COURBEVOIE 2013 - 2013 - Reporting clients et du CA
  - Traitement de la demande client / Appel d'offre
  - Développement d'outils, mise en place de méthodologie de travail et des modes opératoires
  - Formation et management d’une équipe de 3 personnes

• Projects for SME - Marketing Concultant

  2009 - 2012 - Creation, Development and Implementation of the online marketing strategy
  - Source and manage a network of partners across UK
  - Update the content of the website using CMS and Social Media
  - Social Media (Facebook, Youtube,Twitter, Flickr)
  - PPC Campaign (google Analytics)
  - SEO online and offline (blogs, linkwheels)
  - Sponsorships, partnerships, PR development and management
  - Competition, promotion via Social Media and E-Campaign
  - Marketing Coordination for French, Spanish, Italian and Portuguese Market
  - Creation of brand guidelines with signature, correspondence card, letterhead, logo.
  - Development of corporate culture : event organisation for the team.
  - Website design, new web pages and content creation
  - Keywords Analysis using Google Adwords
  - Reporting

• Randstad - Product Manager and Communication Officer

  Saint Denis 2007 - 2008 Projects for SAP, PPG Group & Vaillant Group.
  - Launched a bi-weekly e-campaign for increase the number of inscription.
  - Supervised the event “SAP SKILLS 2008”: created web pages and managed logistics during the event.
  - Worked with external UK agency to implement an enhanced training catalogue on the SAP France website.
  - Launch of 10 products : competitive environment studies, definition of the price, sales forecast, presentation of the product to the sales team and creation of tools : leaflet, product characteristics, ad.
  - Management of promotional activities which included statistics, reporting, management of gifts and recommendation to improve the effectiveness of those activities

• LABOCAST - Marketing Manager

  Lyon 2003 - 2005 - Created the marketing department of the company : creation of the corporate identity, development of promotional publicity, customer loyalty and marketing plan.
  
  - Responsible for all internal process ( meetings, dashboard, drafting of process, creation or correction of new process...) to be certified ISO 9001
  
  - Improvement of the organization of departments and the inter-departmental relationships with 30% increase in turnover.

• EUROGROUP - Marketing and Communication Executive

  Puteaux Cedex 2001 - 2002 - Concentrating on consumer development through advertising, partnerships and development program of consumer loyalty
  - Installation of a new customer service : activities (massage, horse riding, karting...) with discount prices.
  - Creation of new promotion via Internet which lead to a 10% increase in reservations on-line.

• INTER-RES@ - Website coordinator

  2000 - 2000 - Developed and promoted the website of the company

Formations

• Buckinghamshire Chilterns University College School of Business and Management, Chalfont Campus (Chalfont St Giles)

  Chalfont St Giles 1999 - 2000 Export Marketing and Management
  
  1991 3ème semestre du cycle European Business Studies - échange Erasmus

• Université Aix Marseille 2 Mediterranée ISAFI

  Marseille 1998 - 2000 International Finance and Business Institute

Réseau

• Adama DIOUF

• Antoine DESCHAMPS

• Guillaume - ROLLET

• Margaux LAPORTE

• Olivier GROSVALET

• Philippe RAHBÉ

• Rudolphe MIRANTE

• Sophie BOURGAIN-HOURY

• Stephane KOWALIK

• Thibault FORNAS