Caroline MORO

En résumé

Entreprises

• LASSONDE - Chef de Marque

  2016 - maintenant

• Unilever - Brand Manager Cif & Domestos

  Rueil-Malmaison 2013 - 2014 2 Markets, 2 Brands : CIF / DOMESTOS, T.O 47M€, M.S 9.6%
  
  1- Developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities (consumer connects, market analysis nielsen + kantar)
  2- Developing and implementing marketing and business development plans to suit specific market/targets needs while insuring P&L (range optimization, new product launches, pricing, promotional support, sales force animation)
  3- Co-leading and landing innovation projects effectively by working with global and regional teams (lead country on Cif Express launch and Domestos Bleach Relaunch, Strategic thinking on Cif wipes)
  4- Working with advertising agencies to brief, design and deliver specific elements of projects and marketing campaigns (Advertising and POS support/material for Cif express)
  5- Managing 1 Assistand Brand Manager
  
  Key achievements on innovated segments:
  • Developped Cif & Domestos market shares (Cif MS x2 on GPC)
  • Developped penetration (Cif +1.7pt, Domestos N/A)
  • Increased value sales +1.8M€ on Cif

• Unilever France - Trade Category Manager

  Rueil-Malmaison 2010 - 2013 Personal Care Department
  Category captain on male deodorants
  
  Objective : Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
  
  
  - Establishing channel strategies and implementing the associated plans with the key accounts. Develop, implement & evaluate category plans to meet profit objectives.
  - Development of a trade promotional plan with key customers and channels. Manage and evaluate trade promotion levels to achieve maximum returns.
  - Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives. Responsible for Sales Force Animation Programs and Actions.Active participation to specific dedicated trainings to Sales Force.
  - Working closely with key customers to provide category and shopper insights to drive performance.

• Unilever France - Retail Sales Representative

  2008 - 2010 Home Care + Personal Care products
  
  o Selling to assigned retail stores to ensure store level conditions meet or exceed standards. This includes shelf conditions, distribution, display support, rack/cooler management, retail pricing and secondary product location.
  o Analyzing sales, profit margin, and market share data to determine issues and opportunities at the retail level

• UNILEVER France - Assistant Brand Manager

  Rueil-Malmaison 2007 - 2007 Hair Care Market, Sunsilk products
  
  - Organised and coordinated Sunsilk's Brand Activation :
  *coordinated the creation of a new website www.sunsilk.fr
  *coordinated the creation of a sitcom « Libre comme l’air » initiated by the brand and broadcasted on the website and on Dailymotion http://www.dailymotion.com/Libre_comme_l_air
  - Executed promotional plan : developped POS & PR materials and on-pack promos
  - Monitored monthly performances (AC Nielsen) for the Hair Care market
  - Participated at the 2008 innovation strategy

Formations

• University Of Missouri-Saint Louis (Saint Louis, Mo)

  Saint Louis, Mo 2006 - 2006

• ESSCA (Ecole Superieure Des Sciences Commerciales D'Angers)

  Angers 2002 - 2007

Réseau

• Agnès LEYDIER

• Béatrice DOLLEY

• Bennet FLORENCE

• Carine CARROUE

• Christine GAUTHIER

• Christophe HAMELIN

• Elsa DOUSSARD

• Eric LAFRONTIERE

• Mathieu ROUSSEL

• Olivier ALLAERT