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Cécile TIRARD

Rueil Malmaison

En résumé

From Prague, Paris, London and Birmingham, my marketing European experience is intense, with a good knowledge of international customers. From product management to marketing strategy, my 8-year experience in the automotive industry and in consultancy is strong and complete.

My complete Profile: uk.linkedin.com/pub/cécile-tirard/22/89/155/

Mes compétences :
Traduction
Communication
Marketing
Automobile
Coordination
Anglais
Créativité
Stratégie
Reporting
Management
Analyse
Internet
Gestion de projet

Entreprises

  • PSA Peugeot Citroën

    Rueil Malmaison maintenant

  • Lapin Mignon Marketing Limited - Director

    2013 - maintenant Lapin Mignon Marketing Limited is a consultancy agency that gives advice and helps companies developing and creating their marketing policies, product strategies and brand defining.
    Our key is to think outside the box and to propose new creative ideas and strong marketing concepts that will appeal to your customers.

  • Jaguar Land Rover (Headquarter - UK) - Accessories Product Planner

    2013 - maintenant - Product creation: Accessoiries definition at the very begining of a new vehicle projects
    - Strategy definition of the future accessory range for both Jaguar and Land Rover brands
    - Working planning definition for accessory delivery
    - Work interface with Design, Engineering, Aftersale and Purchase
    - Responsible of leading the first accessories project gateways (kick Off gateways to present in front of the senior management)

  • PSA Peugeot Citroën - International Marketing Strategy Launch Manager: C4 Cactus, C4L, C4 Sedan and DS3 Cabrio

    Rueil Malmaison 2013 - 2013 - Marketing strategy definition for new car launch
    - Global and central teams’ coordination & adhesion
    - Major Citroën Launches responsibility (International cars + key Citroën project)

  • Citroën - Head of Métier Support for global Marketing and Communication at Citroen

    2012 - 2013 - Decision tools preparation (ie.: Reports, Senior Management presentations)
    - Strategic Studies and Strategic Brand Presentation (ie: Digital Natives study)
    - Sales & Marketing coordination

  • PSA Peugeot Citroën - Management, Process& Organisation Consultant

    Rueil Malmaison 2012 - 2013 Alongside my marketing role, I have been assigned to be part of a management Consultancy internal program called “PSA Excellence System”(PES)
    - Marketing Management tools management (ei.:Obeya, meetings)
    - Management & Process Trainings writing, organisation and animation

  • Citroën - Global Sales and Marketing coodinator chez Citroën heaquarter

    2011 - 2011 Analyse and collect marketing and sales datas.
    Prepare and present sales results, Brands ranking, with analysis to the senior management and to different
    departement.
    Give tools for better understanding of the global markets in order to take the bests decision.
    Contact point for all Citroën subsidiaries regarding the Marketing strategies.
    Help and assist when needed the Marketing Director with different studies and presentations preparation.
    Link the marketing strategies with sales results and give advice.
    Contact point withing the Communication and Marketing department for consolidate figures and analyses.

  • Citroen UK - DS3, New C3 and C3 Picasso Product Manager

    2008 - 2011 - Successful launch of the DS3
    - UK marketing, Communication & sales strategy adaptation
    - Launches: DS3, C3 & C3 Picasso /Special editions (ie.: Orla Kiely / BlackCherry)

  • Citroen Prague - Junior Product Manager & Marketing Manager

    2006 - 2008 - Product management: C8, C2
    - Web localisation and management
    - CRM, Brochure & Advertisement

  • Renault - Event Coordinator

    Boulogne-Billancourt 2005 - 2005 - 1 million € events management
    - 13 000 employees’ site motivation & communication through events

  • EDF Energy - Internal Communication Mission

    Paris 2003 - 2003

Formations

Pas de formation renseignée

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