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Céline HUMBERT

PARIS

En résumé

I am specialized in Marketing/Communication and keen on Sport.
I am looking for new challenges in the sport industry, especially in the organization of sporting events.

Mes compétences :
Communication

Entreprises

  • Tame the Dragonfly - Creator & Editor of the blog

    2018 - maintenant https://tamethedragonfly.wordpress.com/

    Blog which talks about sport through its artistic aspect

    ▪ Writing papers
    ▪ Sharing subjects on social media (Facebook, Instagram)
  • Boulogne Billancourt Natation - Swimming Club Secretary

    2017 - maintenant ▪ Communication: press releases, newsletters, catalog
    ▪ Events: internal and external
    ▪ Administrative: management of memberships
  • JCDecaux - Trade Project Manager

    Neuilly-sur-Seine 2017 - 2018 ▪ Management of sales activity in relation with DOOH/OOH expert department of media agencies (Havas Media; Dentsu Aegis Network France)
    ▪ Answering calls for tender and writing business proposals
    ▪ Delegation and coordination of booked campaign, with the team
  • JCDecaux - Sales Coordinator

    Neuilly-sur-Seine 2014 - 2017 OOH national advertising - Keys Account + Luxury departments

    ▪ Writing business proposals, booking street furniture advertising space, following up on contracts
    ▪ In relation with media and creative agencies, with advertisers (BMW, SFR, Darty, Galeries Lafayette, Marionnaud, …)
    ▪ Analysis of advertisers’ investments in cooperation with the Marketing department (multi-million euro budgets)
  • BONPOINT - Saleswoman

    2014 - 2014
  • Hermès - Saleswoman

    Paris 2013 - 2014
  • Sefairelamalle.com - Communication Officer

    2013 - 2013 ▪ Definition and implementation of communication plan before/during the launch of the start-up
    ▪ Creation of journalists' adress book (target: women and men's fashion, digital, entrepreneurship)
    ▪ Writing press releases and control of interviews
  • THE SWATCH GROUP FRANCE - Marketing and Communication Assistant

    Paris 2012 - 2013 Internship

    Purchasing Media Coordination Assistant - 13 brands
    ▪ Operational management of purchasing media space
    ▪ Definition of media plan
    ▪ Update media date base / Creation of internally media tool

    ***

    Press officer Assistant - 13 brands
    ▪ Organisation of press events: presentation of new collections
    ▪ Press shopping

    ***

    Operational Marketing and Communication Assistant during Sporting Events – Longines
    ▪ Event Marketing: partnership coordination for Roland Garros Tournament and Prix de Diane Longines
    ▪ Marketing and Communication: POS operations, achieving media support (catalog and newsletter), adjustment of media plan, control of releases
    ▪ Marketing Surveys: monitoring sales statistics, benchmarking, audit of brand visibility on the Internet

Formations

  • Institut Supérieur De Marketing Du Luxe (ISML - Sup De Luxe)

    Courbevoie 2012 - 2013 Master degree " Luxury Brand Marketing and International Management ", Luxury, with Honors

    Dissertation study: " Differentiation and Innovation of the watch-making communication: the key to success. "
  • Idrac Lyon (Lyon)

    Lyon 2008 - 2012 Master degree in " European Marketing and Management " - Majoring in Marketing and Business Performance

    Dissertation study: " How do luxury companies use art in their marketing strategies ? "

    President of the IDRAC Marketing Council Association (2009-2010)

Réseau

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