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IPSIP Group
- Marketing and Communication Manager - Worldwide
2015 - maintenant
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Gameloft - Ho Chi Minh City
- South East Asia Community Manager
2014 - 2015
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Gameloft - Ho Chi Minh
- Communication Specialist
2013 - 2014
Internal/External events:
• Prepare and implement marketing actions and events to grow our company visibility
• Implement and adjust communication plan
• Coordinate the actions with stakeholders
• Ensure communication strategy is consistent and reflects our strategic vision
• Implement and improve a tool to measure our social media performance
Internal Communication, Community Management and Media Relations:
• Communicate timely and effectively on our channels, by innovative and creative ways: Gameloft corporate website, Gameloft intranet, internal and external newsletters, and social media
• Research, write and publish content for online and print communication (articles, photos, videos, posts): publish content on our intranet and in our Facebook group everyday, edit and broadcast the daily newsletter...
• Actively animate our online communities and develop them by implementing a strategy I created and a tool to measure our actions
• Find new social media to grow on and new performing media channels
• Keep a constant eye on our competitors’ network
Communication and recruitment materials:
• Develop draft advertising texts and layouts as part of campaign materials
• Maintain Style Guide to ensure consistency with our communication strategy
• Responsible for the production of all assigned internal and external strategic communication materials, in close cooperation with our designer
> Highest audience ever reached for our intranet: more than 37000 visitors/month
> Increase of our audience on our Facebook group
> Success of the New Year Party 2013 with about 1300 staff joining
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Ways - Sydney
- Face to face marketing
2013 - 2013
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Schneider Electric
- Marketing, Communication and Event Manager
Rueil Malmaison
2011 - 2013
Creation, organization and management of events
1) Organisation of events and meetings with our clients: manage the complete running of event including planning, logistics, realization and clients follow-up
- Adapt and improve existing tools
- Organize logistics (transportation, resources availability, manpower, food and beverage, goodies…), the design of the stand and the promotion of the event (creation of leaflets, adverts, articles in newspapers…)
- Public Relations: in charge of promoting the company to new clients
- Realize a summary of commercial follow-up (number of clients, number of projects, visits, orders, profitability…)
2) Organisation of shows: manage planning, realization, logistics and follow-up
- Attend physically shows
- Adapt and improve existing tools
- Coordinate actions and attendances on the stand
- Be in touch with events organizing companies
- Organize logistics, stand’s design (furniture, ads, leaflets, goodies…) and food & beverage to attract clients
- Realize a summary of commercial follow-up (number of clients, number of projects, visits, orders, profitability…)
- Choose which show it is relevant to attend
External communication
1) Presentation and organization chart of the entity
- Create a document used in all our regional teams to introduce our organization and offers
- Include that document in the new intranet portal
- Coherence with Schneider’s graphic charter and other information broadcasted to clients
2) New offers presentation: create a document to introduce it to clients explaining its functions and benefits and include it on our website
3) Restructuration of offers: update and reorganize offers on our website to provide our clients with a clearer vision of our values and offers, including detailed data
Internal communication
1) Newsletter project management: create and broadcast a newsletter respecting a fixed deadline:
- Creation of the support respecting Schneider Electric’s graphic charter
- Choice of the topics, interview of people, writing and editing of articles
- Information about past and forthcoming events, new offers, best practices…
- Create a poll after the first newsletter was launched to see if readers are satisfied
2) Create a new intranet portal:
- Identify and create a new and easier structure for information
- Update of the existing data on the current intranet at the moment
- Interview a range of users to know their needs
- Design the new intranet
- Create a poll after the intranet was launched to make sure it matches the needs and expectations of users
- Create and launch a communication plan for the new intranet
3) Organize events for the department such as activities, lunches, dinners, trips… but also seminars (organize the agenda, the venue, the activities, the speakers, the attendances, transportation, accommodation, choice of the themes and menus…)
Commercial actions and project management
1) Marketing plans: manage construction and realization of plans with SMEs/SMIs and partner installers
- Telemarketing to directly follow clients facing difficulties
- Make sure that actions are realized on time
- Structure commercial information and contacts to facilitate exploitation
- Make sure data are correctly used by our sellers
- Follow sales’ evolution on each market segment
2) Manage budget and orders
- Place orders for commercial actions
- Follow-up spending
- Make a monthly check-up comparing realized expenses to planned budgets: adapt and improve expenses follow-up dashboard
- Trademark deposit management with INPI for a new offer
Pricing strategy project
- Collect, analyze data to identify drivers to improve our global profitability and gross margin
- Create a pricing strategy and implement actions to be followed in France
- Follow the changes through direct contacts with sellers and regular meetings
- Train regional teams to ensure awareness of pricing strategies
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Financial Times - Hong Kong
- Conference Intern
2011 - 2011
Support for the Conferences and Events' team: Assist creation, organization and attendance to conferences and events (help organizing place, date, venue, help in registration of the attendees, agenda, choice of speakers and topics, front desk assistance at events)
Internal and external communication
Contact with speakers, partnership and sponsors:
- draft partnership proposals and agreements (agreements between the FT and a potential partner/support/sponsor),
- contact and negotiation with the different partners and sponsors (medias, chambers, embassies, banks…) and clients
- keep in touch with the different partners and take care of the client liaisonEdit and write the “How to run an event” manual that had to be introduced to the London team (manual explaining how an event is organised and introducing the Hong Kong team)
Competitors research (make some research upon clients and competitors, find their names, and phone number…) and check print adverts
Market research and segmentation:
- Search and create contact lists (list of potential speakers/delegates/… featuring name, phone number, email address…),
- SWOT analysis and choice of partners, sponsors....Download conferences' videos online (YouTube, Reuters...)
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Ecole Supérieure de Commerce de Grenoble
- Etudiante
2010 - 2013
