Christophe CAULET

En résumé

Entreprises

• L'oréal - Digital Ad Tech Manager

  PARIS 2016 - maintenant Report to Global Media Director and the CDO of L’Oréal Group
  • Define an efficient online presence through major ecosystem like Google, Facebook or Amazon
  • Designed and monitored conversion activities to measure digital assets performance
  • Make sure that L’Oréal organization are up skilled in Analytics, Media Buying, Audiences, CRM, Privacy and Brand Safety rules. Collaborate with learning programs to make it happen at scale within the L’Oréal overall business strategy.
  • Measure media spending, performance and customer engagement by using reports and data-driven marketing strategies. (Via Google Cloud Platform, BigQuery and Dashboarding tools)
  • Project management to streamline new ad creative process from Brands to Countries to make sure that we will be able to reports properly (official campaign name, creative name…)
  • Risk management of the media checklist to measure IVT and brand safety (Reach vs Safety vs Risk)

• Business & Decision - Consultant Sénior

  Courbevoie 2011 - 2016 Digital Consultant at Business & Decision working for many companies as L’Oréal, PSA, SNCF
  • Support Client needs from set-up of Google Analytics 360 Suite to reporting, and onto to analysis/insight.
  • Developed new standard approaches to maximize the use of and value of DoubleClick, AdWords, Facebook and Amazon.
  • Worked on a website efficiency scoring based on the modules (augmented reality, account, livechat, FAQ…) and on the customer journey analysis.
  • Responsible for troubleshooting across Google Analytics and Google Tag Manager Platforms for any discrepancies. (Analytics, media, GDPR tags…).
  • Identified opportunities for performance improvement and worked with business owners to implement changes.
  • Identified the Key performance Indicators that drives value to the customers.
  • Co-lead the revamp of SNCF TER websites.
  • Create global audience measurement model (First / Second / Third Party Data)

Formations

• University Of Salford (Salford, Greater Manchester)

  Salford, Greater Manchester 2010 - 2011 E-Marketing
  
  http://www.business.salford.ac.uk/

• Université Clermont 2 Blaise Pascal

  Clermont Ferrand 2008 - 2010 Master II en Commerce International

Réseau

• Arnaud DELENDA

• Charles PIRONNEAU

• David CARLOT

• éléonore LABAUDINIÈRE

• Francois ITIER

• Lydie CHEVREUX

• Rémi MONDINA

• Tarik HANNANE*

• Tracey VAN PUYVELDE