Mes compétences :
Brand Experience
Internet
Musique
Partenariats
Sponsoring
Entreprises
Heineken France
- Brand Experience senior project manager
Rueil-Malmaison2010 - maintenantIn charge of Heineken French Music Program « Green Room Session »
Build mid-term strategic plans on Heineken Music
→ Adapt international brand strategy into local marketing plans
→ In a restrictive environment, how to develop brand value with legal constraints?
Project Management: lead projects from A to Z, agency management (events, digital, design, media)
→ Digital activation: Daily update of greenroomsession.fr brand content
→ Develop exclusive digital content for social media (140K FB fans in 2013, Twitter, Instagram…)
→ Festival activation (stage branding, pop-up stores), bar and club tour, concert halls activation
→ On-Trade & off-Trade marketing promotions (POS, POI, promotional kits)
Assets negotiations for Heineken Music Plan
→ Celebrity endorsement: Metronomy, Ed Banger Records…
→ Festivals (Solidays, We Love Green, Eurockéennes de Belfort, Calvi on the rocks, I Love Techno…)
→ Concert Halls (Cigale, Zénith de Paris…), product placements for influencers
Report & evaluate the performance of each project
Budget Management
Trainee management
Coca-Cola France
- Junior Brand manager
2009 - 2010Business support and analysis
Monthly business review (Nielsen, TNS) and recommendations to the Brand Manager
Participate in Burn Energy Shot launch
Consumer Insights, Packaging development, POS, media plan, sampling (100k contacts)
Fully contribute to build-up Community Marketing
Participate in the new brand positioning (music, sports, street art…)
Close work with Brand Experience Team
Build, follow and deliver Student Plan 2010: bring clear recommendations to make the program evolve
Burn Tour 2010: 40 days of activation in bars and clubs, sampling (600k contacts)
Editions Albin Michel
- Assistant chef de produit livre
