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Claire POULY

Boulogne-Billancourt

En résumé

Mes compétences :
Coordination de projets
Stratégie
Analyse de marché
Stratégie de communication
Communication online

Entreprises

  • TBWA Paris - Chef de Groupe

    Boulogne-Billancourt 2013 - maintenant Accounts: Martell Cognac (Pernod Ricard Group), Vichy France (L'Oréal Group)


    > Client servicing and participation in strategic recommendations with international planning director

    > In charge of the management, development and delivery of national and international communication tools (360° brand activation platforms, TVCs, press, OOH, beauty shots, beauty videos – budgets up to 700KEUR)

    > Organization of international creative workshops for new global campaigns

    > Coordination of network agencies for development of international campaigns

    > Lead in development of quarterly international competitive reviews (analysis based on inputs from key network agencies)
  • TBWA BEING - Chef de Publicité

    2010 - 2012 Accounts: P&G Lifestyle Haircare Brands & Martell Cognac (Pernod Ricard Group)

    > Participated to worldwide P&G hair care Clairol pitch (February 2009). Reporting to management team, coordination of network agencies, international benchmark studies, draft of final presentation deck

    > Client servicing, financial follow-up and management of the production, timing and material delivery for the development of 5 international campaigns

    > Organization of strategic & creative workshops (launch of the brand in Brazil and Asia in 2010), brainstorming sessions with partner agencies (launch of new global campaign in 2012)

    > Coordination with suppliers and partner agencies
  • TBWA MAP - Assistant Chef de Pub

    2009 - 2009 Accounts: ABSOLUT Vodka & SCA (feminine care)

    > Participated to the development of creative executions and briefing of creative teams for prints, TVC and Internet campaigns. (Benchmarks, briefings and follow-up of creative teams)

Formations

Réseau

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