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Wrigley Spain
- Senior Brand Manager
2006 - maintenant
Innovation :
- Determining the ideal brand and product portfolio for the coming 3 years.
- Ensuring the sales and P&L forecast and BSA
- Leading on European level product reformulations
Senior Brand Manager on “Orbit, Airwaves, Eclipse, Trex” for Spain and Portugal
- Installing a new strategic platform, and gaining value leadership in mid-term.
- Reorganizing the brand portfolio with new positioning, and communication platform.
- Launch of new line extensions
- Tariff increase and rationalisation of marketing/ trade marketing spending.
- Milking of the “Airwaves, Eclipse and Trex” brands working closely with trade marketing to secure space in stores.
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Wrigley France
- Brand Manager
2002 - 2006
2004-2006: Brand Manager on Eclipse and X-Cite,
- Elaborating the specific French brand proposition for a new international brand Eclipse (in gum and non gum), and the launch of the brand.
- Refolding the “X-Cite” brand under “Eclipse”, and assuring smooth transition to keep heavy consumers.
- Building the media plan: completing new TV campaign, billboards, in-store communication.
- 2002-2004: Assistant Brand Manager on “Freedent” and “Hubba Bubba” for France and Belgium
- Recommendation and launch of a new kids brand: “Hubba Bubba”.
- Recommendation of the portfolio, pricing strategy, sales presentation, in-store placement and communication.
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Nestlé
- Visibility Manager
Marne La Vallée Cedex 2
1999 - 2002
FRANCE :
- Managing the switch from Glaces Gervais to Nestlé Glaces in the field of visual identity.
- Building of a new strategy for the POS material
- Elaborating “géo-marketing“ to paint key outlets with Nestlé colours.
AUSTRALIA :
- Developing with the media agency the new visual identity of Nestlé Ice Cream in Australia.
- Implementing this visual identity first in Sydney during the Olympic Games to counter competition, and then organising the national roll out.
- Leading the development of a new ice cream with the R&D team for the Pacific region
