Motorola Mobility
- Go to Market and Trade Marketing Manager France
Toulouse2013 - 2015Lead the Go To Market strategy and execution in France:
- Understand France commercial strategy and being her voice among the organization
- Identify critical path and ensure flawless launch of new Motorola products for various customers
- Organize sell-in of new devices and experiences to partners
Lead the trade marketing strategy and execution in France:
- Design trade marketing campaign to meet objectives; monitor/measure the success of these marketing initiatives; make recommendations for improvements
- Manage the field force team and reach in store excellence & sales teams engagement
- Organize B2B tradeshows (MEDPI and carriers events)
- Support localization and validation of trade marketing supports
- Manage Motorola trade web portal My Motorola: http://www.my-motorola.info/
Motorola Mobility
- Product Marketing Manager
Toulouse2011 - 2013Lead Portfolio Product Marketing initiatives for French carriers and Retailers:
- Reinforced Motorola products range into the customer portfolio.
- Identify new business opportunities and new products. Manage customer expectations, understand customer needs and stimulate demand for Motorola products.
- Lead ranging portfolio meetings and make presentations to executives.
- Manage product lifecycles including time to market requirements. Bridge the gap between customers and development teams, managing requirements, technical interfaces, and commercial relationships required to bring products to market.
Participation in the trade marketing activities deployment
Go to Market:
- Involvement in marketing operations (Trade Marketing, CRM and Merchandising), conception of advertisements and customer oriented documents (leaflets, synthesis of product launches and promotion movies)
- Involvement in sales force training and PR (press and blogs)
- Follow-up and analysis of sales data with the Sales Department
Manager of day to day projects’ progression:
- Technical validation
- Planning and teams coordination (Purchasing Department, Logistics, After-Sales and Customer Service) in order to reach launch dates
- In charge of communication supports (ads, billboards, point of sales posters, operator brochures and leaflets)
SFR
- Assistant Project Manager
2005 - 2006Set-up and follow-up of animations and marketing materials in SFR stores
SFR (Vodafone France) / SFR Stores Sales and Marketing Department (Direction Enseigne espace SFR)
Operational marketing: animations set-up in SFR stores and follow-up of marketing materials with internal entities and service providers (Publicis Conseil and Circular)
Communication towards sales force and SFR stores: synthesis supports and sales guidelines
Performances analysis: Analysis of sales and their commercial impacts
