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Cegedim
- Product Manager
Boulogne-Billancourt
2012 - maintenant
• Develop & implement new product plans, marketing campaigns, operational plans at local (BE) and regional level (EMEA /APAC).
• Continuously develop lead generation activities, such as communication initiatives (direct mail, newsletter) & tradeshows.
• Create support materials & work proactively with sales teams to ensure an effective promotion of Cegedim product range.
• Maintain relationships & work closely with local unions as part of EFPIA Transparency Code implementation in Belgium.
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Cegedim
- Marketing & Communication Manager APAC
Boulogne-Billancourt
2011 - 2012
• Successfully developed & implemented a Marketing Plan for 5 countries (India, China, Korea, Japan and Australia) in APAC.
• Achieved brand awareness through press releases, white paper, digital communication (include website creation) and social media
• Organized events to drive awareness and develop sales pipeline (ex: Asia-pacific Pharmaceutical Compliance congress).
• Built, analyzed & wrote the “2012 Asia-Pacific Trends in Aggregate Spend, Transparency and Disclosure” (Qualitative analysis).
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GE Healthcare
- Marketing leader
2010 - 2011
- Market trend analysis (report writing, analysis and presentation): Rheumatology market insight, Growth Playbook.
- Congress organization and linked communication: Journée Française de Radiologie, AFIB, AAMB, SOFMIS
- Development of marketing tools following compliance and quality framework: Healthymagination sales toolkit.
- GE Healthcare France Website: Webmaster & growth participation to 20% of website traffic, mailing creation and production.
