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CHANEL (SINGAPORE)
- Regional Marketing & Communications Manager
Neuilly-sur-Seine
2012 - 2016
Watch & Fine Jewelry Division - 9 markets, USD 60M
Key responsibilities:
- Strategy translation and governance: develop and lead the implementation of global strategies to the regional environment. Define marketing priorities, co-create and guide local marketing plans taking into account markets specificities
- Marketing, Media, CRM, VM, Events management: provide expertise on all the 360° orchestration aspects, follow up Paid/Owned/Earned implementations, develop client centric and service focus
- Business support: advise pricing and distribution policies, influence merchandising decisions, drive retail focus, manage Advertising and Promotion (A and P) ratio and ensure balance between business potential and image standards
Achievements:
• Successfully drove business follow up and strategic discussions during General Manager's absence (May-Sept) while supervising the team (5 people)
• Set up a brand new CRM program and strategy for Watch & FJ in Asia Pacific (50 000 pax database) defining objectives, coordinating budget approval (USD 38K) and delivering roll out plan
• Optimized and managed a USD 12M A and P budget, coordinating 2 star launches and implementing 20 events while encouraging costs savings and securing priority setting
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SWAROVSKI (ZÜRICH)
- FASHION PROJECTS MANAGER
2010 - 2012
New Fashion Segments Development Marketing
In charge of: Men’s Collection, Atelier Swarovski, Movie Placement
180 items – € 25M
Key responsibilities:
Strategy definition and implementation: establish the three-year strategy for the Men’s collection based
on customer clustering, price range definition, optimised assortments and turnover objectives
Product portfolio management: secure the current product range, organise the new launches and
optimise the product offering through in-depth analysis of individual margins and rates of sale
Business coordination: integrate new product segments into development, distribution and
communication processes, provide the markets with on time and accurate launch management files
Improvement administration: monitor products availability with Supply Chain, challenge components
quality and costs with Development, draw quantitative and qualitative recommendations for increased
product and process efficiency
Achievements:
Launch and development of the first Swarovski men’s offer: from € 3M (2010) to € 20M (2012 budget)
Optimisation of the Atelier Swarovski business: +83% sales growth (2011 vs. 2010)
Launch integration of a movie collection: movie release in 68 countries, coordination
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CARTIER (PARIS)
- LEATHER GOODS PRODUCT MANAGER
Paris
2008 - 2010
Accessories Development Marketing
In charge of: Men’s Bags and Small leather goods, Men’s and Women’s Belts
110 items – € 20M
Key responsibilities:
Participation to strategy definition: identified development needs and opportunities, defined and applied
action plans (to increase turnover, to enhance brand image, etc.)
Launch of new products: initiated and coordinated the development and implementation of new concepts
from the creative brief to market deliveries and sales follow-up
Activity optimisation: contributed to financial profitability (ratios, budgets), involved in sales hypothesis
and management of products life cycles
Co-operation with markets: promoted the activity (information, recommendations), jointly assessed
launch potential, quantitatively and qualitatively analysed performances
Achievements:
Launch of a new Men’s Leather goods collection “Ligne Sellier”: € 5M, new consumer target
Successful development of an action plan on the belts segment: 10% sales growth
Creation of a comprehensive men’s market monitoring: competition tracking, trend reports
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CARTIER (GENEVA)
- PERFUMES AND EYEWEAR PRODUCT MANAGER
2007 - 2008
Operational Marketing in Swiss Subsidiary
Contribution to the elaboration of the strategic plan: defined action plans and sales forecasts
Product management: determined prices and sales forecasts, updated work tools
Communication: managed the budget (€ 215K), organised and followed up promotional actions
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CARTIER (PARIS)
- JEWELLERY PRODUCT MANAGER
Paris
2007 - 2007
Jewellery Development Marketing
In charge of 2 pillar lines (New and High Jewellery): Panthère and Orchidées (€ 80M)
Range management: established recommendations for lines’ evolutions
Collaboration with markets: transmitted information, asked for qualitative feedbacks
Launch of new products: defined needs, coordinated the development and organised the launch of new references
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CARTIER (PARIS)
- JEWELLERY PRODUCT MANAGER ASSISTANT (internship)
Paris
2006 - 2006
Development of new products: initiated transversal projects, competition surveyed
Launch support: updated reportings and sales tools
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CARTIER (PARIS)
- INTERNATIONAL RETAIL PROJECT MANAGER ASSISTANT (internship)
Paris
2005 - 2005
Projects coordination: musical atmosphere, Customer Service, labels logistics and display
Sales follow-up: updated and optimised Headquarters quaterly reporting
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HERMES (BORDEAUX)
- SALES ADVISOR
2004 - 2004
Customer relationship management, sales pitch development, stocks optimisation
