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Fabien CAUBLOT

BARCELONA

En résumé

Conversion Manager @ Jellyfish Barcelona

Managing the Conversion Optimisation program for our clients to enable every change and decision, to be data-driven and revenue oriented.
Part of my role is to:
1. Turn Data into Insight (Google Analytics 360, Big Query, Heatmapping & Eyetracking solutions, Surveys & User Testing…)
2. Recommend a solution based on an data-driven hypothesis
3. Build a wireframe & drive the change via a Testing solution (Optimizely, VWO, Optimize 360...)
4. Report on the results & further analyse on next focus area

Mes compétences :
Adobe Photoshop
Analyse de data qualitative (User Testing, Eyetrac
Solutions de Testing (Optimizely, VWO, Qubit, etc.
Languages Orientés Web (HTML, CSS, JS, jQuery)
Solutions d'analyse de la Data (Google Analytics,
GA Certified
Optimizely Certified

Entreprises

  • Jellyfish Online Marketing - Senior Optimisation Manager

    2018 - maintenant If you're not familiar with Optimisation, it's all about using Data to make wiser decisions.
    And this is what I love about this role, you collect, unite and investigate data to deliver impactful recommendations. And if that was not enough, you can then also prove your solution by Experimenting with solutions like Optimize 360, Optimizely, VWO etc..

    I've become so fond of this approach and the insights that you get from experimenting that I find it starts impacting my whole life!

    I write my emails with simpler words, numerical lists, bullet points, I bold the most important to maximise readability around actions and use the @ to ensure people are referenced. Which - to be honest - I would never have done so methodically before!
    I now plan and track my personal goals with google spreadsheets, calendar and alerts may it be to ensure I keep burning a few calories every week, or to ensure I don't loose focus on my goals.
    I am also more cautious to manipulation techniques when it comes to shopping online and offline - once you know the tricks it's easier to say "no" ;)

    Since I used to be a front end developer, when I code in my free time I now also ensure my code is as fast to run as possible with some Vanilla.js library and I started assembling a collection of O'Reilly books to grow my knowledge.

    And with tools like BigQuery to link all your data sources (online/offline), Machine Learning, Personalisation... Possibilities are endless...!

  • Jellyfish Online Marketing - Conversion Optimisation Manager

    2017 - 2018 Optimisation Manager @ Jellyfish Barcelona

  • Canon - Conversion Specialist

    Courbevoie 2015 - 2017 Managing the Conversion Optimisation program in Canon across all European Stores

  • Jellyfish UK - Conversion Rate Optimisation Manager

    2014 - 2015 Managing the Conversion Optimisation program of our clients in Jellyfish UK

  • Altima° - Développeur Front-End en Optimisation

    Roubaix 2012 - 2014 Amélioration du taux de tranfos par des moyens techniques (Testing (A/B, MVT), performances techniques, solutions avancées en JS/CSS)

  • Be Seen - Concepteur Intégrateur Web

    PARIS 2010 - 2012 Conception Intégration de sites webs avec :

    Html
    Css
    Javascript (et Jquery)
    Flash (As3)

  • En formation chez Efficom avec l'entreprise Be Seen - Stagiaire Concepteur Intégrateur Web

    2010 - 2010 Stage de 10 mois en Conception Intégration Web
    Fevrier=>Novembre 2010

    Conception Intégration de sites webs avec :

    Html
    Css
    Javascript (et Jquery)
    Flash (As3)

  • Efficom - Etudiant

    2010 - 2010 Réalisation d'un site E-commerce dans le cadre du projet de fin d'études.
    Assisté par deux profils Graphistes/Intégrateurs, j'ai joué le role de Développeur Php/MySql et d'intégrateur Web au sein de ce projet.

    www.medipratique.fr

  • Glyndwr University - Chercheur Web sur Moodle, les Wikis, les Forums, Wordpress et les technologies Web 2.0

    2009 - 2009 Recherche et assemblage de logiciels affiliés au Web pour la construction d'une plateforme autour de Moodle.
    Création de tutoriels vidéos suite à cette mission.
    Rapport + Affiche de la mission.

Formations

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