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Fabrice SABO

GLASGOW

En résumé

Je travaille dans l'E-commerce depuis 1999 et mon experience est partagee entre la France et la Grande Bretagne ou je suis aujourd hui E-commerce Marketing Manager pour l'Europe pour Crucial.com

Mes compétences :
Business plan
Mediaplanning
Hitwise
Commerce sur internet
Online marketing
Omniture
Achats
Paiement en ligne
E-Marketing
Logistique internationale
RTB
E-Commerce
Online media
Marketing

Entreprises

  • Micron - Crucial.com - E-commerce Marketing Manager EMEA

    2008 - maintenant Define, develop, and implement EMEA advertising and direct marketing campaigns.
    Manage the advertising budget including ROI responsibility.

    Responsible for EMEA Competitive intelligence, market intelligence and customer insight.

    Responsible for EMEA offer management (value proposition, service levels, shipping and payment options).

    Work closely with the US advertising and web teams to co-ordinate campaign creative needs.

    Manage a team of functional specialists to co-ordinate and execute direct marketing campaigns.

    Co-ordinates EMEA advertising, PR, Database, Merchandising and Promotions
    Responsible for group resourcing and recruitment, goal setting and attainment within the EMEA e-com demand gen group.

    Spearhead European expansion strategy - including management of FR site localisation & demand gen campaign co-ordination.

    Agency recruitment and management.

  • Micron (Crucial Technology) - Marcomms Programme manager

    2005 - 2008 Accountable for the effective planning and hands-on implementation of commercial marketing communications activities including advertising planning and buying, affiliate programme management and optimization, database marketing and promotions management. Also accountable for co-ordinating the channel marketing programme.

  • Rouge & Blanc (www.rouge-blanc.com) - Marketing and sales manager (France)

    2000 - 2003 Start up specialised in selling wines and spirits online since 1997.

  • Rouge & Blanc - Buyer

    1999 - 2000

Formations

Réseau

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