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Francois-Xavier LAURIENT

LOS ANGELES

En résumé

Bi-cultural English and French with 15 years of experience in general business management, and business strategy. Looking for a middle management business development, sales or marketing position within an ambitious and dynamic company.
Living in Los Angeles for 11 years, after spending 5 years in Switzerland and 5 in Paris. Dual citizenship, French American.

My life and work experiences have provided me with an atypical skill set, which could very well serve the needs of new concepts or established companies.

My key expertise resides in business management and development, operations management, marketing, and sales. I worked in various service industries including International retail operations, financial services, and import & distribution. I have a strong understanding of retail franchise development and marketing, cross-functional and cross-country project coordination, strategic planning, recruitment, organization and management of sales team. I also have a strong cultural and working knowledge of both Europe and North America.

My consulting activities have led me to conduct various business management analysis for various International retail operations, among which the successful turn over of the largest design and home furnishings concept of Los Angeles.

I have the reputation to build and develop strong relationships at all levels of an organization. Good sense of humor, I enjoy and excel in different sports, for which I teach regularly, I am curious, open-minded and enjoy traveling for work and pleasure.

Mes compétences :
Bilingual
Bilingual french english
Business
Business development
English
Franchise
French
General Management
International
Management
Marketing
Média
Microsoft Project
Microsoft Project Management
New media
Operations Management
Planning
Retail
Sales
Sales & Marketing
Strategic
Strategic planning

Entreprises

  • Charme d'Antan LLC, Los Angeles, CA USA - Business Development sales and marketing

    2006 - maintenant Business strategy and marketing consultant for this high end home and garden European architectural antiques importer. Achieved recognition among West Coast designers, established Web site architecture, and content, managed search engine optimization, and social media marketing.

  • HD Buttercup - Los Angeles CA, USA - Director Operations and Sales

    2006 - 2007 Business Consultant - Director Operations and Sales
    Managed all aspects of day-to-day operations including general management, business development, strategic partnerships development, “Manutailers” relations, marketing and advertising efforts, brand equity development, customer acquisition and retention, new products and service development.

    • Led a turnaround effort that resulted in sustained profitability and established brand recognition.
    • Boosted revenues by 20%, increased conversion, customer satisfaction, loyalty, and in-store traffic.
    • Designed and implemented direct marketing programs, online and offline.
    • Developed marketing plan, defined new value proposition and built brand equity.
    • Created a favorable and profitable work environment through communication, and the implementation of global procedures towards operational efficiencies.
    • Recruited, trained and mentored new talents, managed staff of 40+, sales, logistics and support teams.
    • Fostered an atmosphere of trust, accountability and performance, resulting in improved employee retention.

  • Heritage Classic Design, Los Angeles, CA, USA - General Manager

    2003 - 2006 Direct importer of French architectural antiques and building materials
    Managed business development, marketing and advertising efforts, operations, P&L, logistics and inventory management. Promoted, developed and managed relationships with Designers and Individuals. Conducted procurement negotiations and built strategic partnerships with European suppliers and logistic partners.

  • Countrywide Financial Corporation, Calabasas, CA, USA - AVP, Project management, Internet Marketing

    2000 - 2002 AVP, Project Manager, Corporate Marketing
    Created new media strategy for corporate marketing and business units. Monitored and analyzed competitive landscape, and consumer market trends. Maintained relationships with stakeholders, and outside vendors on technical and marketing issues. Participated in the conceptual phase and implementation of a company-wide CRM program.

    • Designed and executed large scale strategic Internet projects resulting in measurable strengthening of brand awareness, brand consistency, and increase in customer acquisition and retention
    • Created and deployed online direct response campaigns, analyzed marketing metrics
    • Participated in the Internet marketing strategy for countrywide.com to become “best-of-breed” and top mortgage generator site, achieved in 2001 and 2002
    • Monitored competitive online financial services’ landscape, presented analytics to Executive management
    • Lead cross-divisional creative and technical teams, freelancers and agencies, in projects execution
    • Instrumental in the creation and implementation of “standards and guidelines” providing performance scorecards and benchmarks for company’s family of Web sites
    • Reinforced brand equity and corporate identity, by developing an electronic repository for branding assets

Formations

Pas de formation renseignée

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