Frank DORMONT

En résumé

Entreprises

• Audencia

  Nantes Cedex 3 maintenant

• CMA CGM - Directeur de la communication externe

  Marseille 2012 - 2012

• DCNS - Head of group external communications and employer brand development

  Paris 2008 - 2012 Naval Defence Systems & Energy division (Systèmes Naval de Défense & Énergie) (12,300 employees – Revenue: €2.5bn)
  ➢ Strategy:
  • Roll-out of corporate communications policy in France and abroad
  • Management of media plans for various countries
  • Employer brand recognition development planning, including recruitment shows and relations with engineering schools (www.trophéeposeidon.com)
  • Definition of communication priorities and development of the recruitment website ( www.dcns-si.com )
  • Roll-out of ethical and corporate social responsibility guidelines as part of group-wide Championship growth strategy.
  ➢ Budget:
  • Coordination of group communications budgets (€14m).
  ➢ Multimedia:
  • Definition and implementation of website and social network strategies ( www.dcnsgroup.com )
  • Development of computer programs to manage communications databases, video & photos libraries, contacts, marketing documents, etc.
  ➢ Publishing:
  • Management of publications (annual report, CSR report, code of ethics and guide, product catalogue, marketing documents, etc.).
  ➢ Management:
  • Corporate communications team (six people) and coordination of work performed by heads of communications of DCNS centres and divisions (15 people)
  • Relations with French government administrations and ministries (Ministry of Defence, Navy, etc.).
  ➢ Trade shows & PR:
  • Management of 22 trade shows in various countries and corporate events in France (including tours of DCNS facilities by high-level visitors and delegations)
  • Development of sponsorship policy, including measurement of return on investment
  • Management of VIP events, including tours of inspection by the French president, ministers and high-level international visitors
  • Management of corporate events and ceremonies in France and abroad (launches and float-outs, ‘first-cuts’, signing of contracts with Brazil, Morocco and Malaysia)
  • Management of first portion of the group’s Filières du Talent corporate citizenship programme ( www.lesfilieresdutalent.com ).

• DCNS - Head of BU communications and office manager to BU general manager

  Paris 2007 - 2008
  Propulsion Business Unit (1,100 employees – Revenue: €900m)
  
  ➢ Strategy:
  • Organisation of communications by product line (civil nuclear engineering, naval nuclear engineering, propulsion, energy, etc.)
  • Reorganisation of communications department
  • Development of communications concerning civil and naval nuclear engineering
  • Coordination of work by steering committee and site managers
  • Definition of communication priorities.
  ➢ Budget:
  • Coordination of group communications budgets (€1.5m).
  ➢ Multimedia:
  • Setting up of e-communication tools
  • Supervision of overhaul of group website and intranet.
  ➢ Trade shows & PR:
  • Organisation of and team leadership for corporate meetings
  • Team leader for EMC2 maritime cluster (www.pole-emc2.fr) project
  • Management of industrial milestone ceremonies
  • Route planning for guided tours of centre by existing and potential customers.
  ➢ Management:
  • Communications team of four people.
  ➢ Media:
  • Management of relations with French and international media.
  

• DEUTSCHE POST – DHL group - Head of communications & change management

  2004 - 2007
  Mail - Express - Logistics - Finance (550,000 employees – 228 countries – Revenue: €64bn)
  
  ➢ Strategy:
  • Coordination of communications strategies at group, division and regional levels
  • Roll-out of inter-regional communications tools
  • Contribution to setting up of a group-wide international publishing platform comprising 35 people
  • Setting up and coordination of a network for heads of communications
  • Roll-out of group values and code of conduct
  • Setting up of group crisis communications team (mergers, strikes, exceptional events, etc.).
  ➢ Budget:
  • Coordination of group communications budgets (€12m).
  ➢ Multimedia:
  • Management of part of group website (www.dp-dhl.com).
  ➢ Management:
  • Communications team of 25 people.
  ➢ Media:
  • Management of media unit.
  

• DHL France, Paris - Head of internal social communications and integration

  1999 - 2004
  Express (12,000 employees – 118 agencies – Revenue: €1.6bn)
  
  ➢ Strategy:
  • Implementation of communications strategy concerning integration and change management at DHL France, including internal, external and social communications
  • Integration of communications team of 18 companies acquired by DHL France, including Danzas, Ducros Euroexpress, Arcatime and Excel Logistique
  • Communications support concerning mergers, acquisitions and relations between social partners
  • Definition of communication priorities.
  ➢ Budget:
  • Coordination of group communications budgets (€2m).
  ➢ Multimedia:
  • Management of group website (www.dhl.fr) and intranet.
  ➢ Publishing:
  • Development of communications tools including internal and external publications, newsletters for employees, etc.
  ➢ Trade shows & PR:
  • Relations with administrations
  • Founder and leader of DHL’links association.
  

• LOCATEL, Alcatel group, Paris - Head of internal and external communications

  1996 - 1999
  Sale, hire and maintenance of audiovisual and IT solutions for corporations and collective establishments (530 employees – Revenue: €100m)
  
  ➢ Strategy:
  • Support for change management and transition from B2C to B2B corporate culture
  • Communications management during closure of distribution network comprising 360 shops serving the general public
  • Coordination of reorganisation reports
  • Definition of communication priorities.
  ➢ Budget:
  • Coordination of group communications budgets (€1m).
  ➢ Publishing:
  • Setting up of internal and external communications tools
  • Management of communications exchanges with group headquarters.
  ➢ Media:
  • Media relations.
  

• SECMA, Roullier group, Pontrieux - Head of external communications and direct marketing

  1992 - 1996
  Agrochemicals and cosmetics (300 employees – Revenue: €160m)
  
  • Setting up of direct marketing team of 28 people promoting agrochemicals to farmers
  • Management of relations with environmental organisations
  • Management of external communications and direct marketing (personalised mail shots)
  • Coordination of communications budgets (€1m).
  

• AGORA Communication, Rennes - Consultant in communication & marketing

  1989 - 1992 AGORA Communication, Rennes June 1989 – April 1992
  Consultancy in communication & marketing (25 employees – Revenue: €2m)
  
  

Formations

• ESIG Business School (Rennes)

  Rennes 1989 - maintenant Master’s degree in operational marketing (trade & communication) - 2011: Leadership & Management programme – ESCP Europe business school – Paris
  2010: Management coaching (10 months)
  2009: Two six-month courses at IEP (Paris Institute of Political Studies), Paris in the Art of Persuasion and Strategy & Stratagems
  
  

Réseau

• Amélie BERGERARD

• Aurelie ABES

• Cécile PELÉ

• Elisa PARTHENAY

• Juliette MINARD

• Marylène BERTIN

• Nicolas GODARD

• Olivier SCHIRLIN

• Sylvie BLONDEAU