Frédéric BRIOT

En résumé

Entreprises

• Estée Lauder Companies France - EMEA Visual Merchandising Production Manager

  Paris 2020 - maintenant

• Guerlain - POSM Purchaser and Developer

  Levallois-Perret 2017 - 2020 DIGITAL EXPERIENCE IN POS
  - Sourcing of suppliers for an innovative digital experience
  - Project manager on Ipad App development, POS Digital Material (Vending Machine for Rouge G...)
  - Sourcing of start up
  
  TEMPORARY POS MATERIAL
  - Project Manager on Fragrances, Institutionnal POS material
  - Tenders Management : portfolio of current and innovative suppliers, technical solutions and recommandations, value analysis to ensure a targeted saving
  - Coordination with Merchandising, Marketing, Supply Chain teams.
  
  GUERLAIN PARFUMEUR STORES
  - Development and purchase of Institutionnal materials such as : fans, demonstration table, small furniture
  - Art of Gifting : Purchase and development of wrapping paper, gift boxes, institutionnal ribbons, shopping bags...

• Peugeot Saveurs - Retail Export Manager

  2015 - 2017 French leader in Cookware, Tableware for spices mills, coffee mills and wine accessories
  
  Distributors management in more than 55 countries (Central and South America, South Africa, GCC countries, Southern Europe, Eastern European Countries, Russia)
  
  SALES
  - Annual objectives and forecasts
  - Price policy adapted to each country respecting company margin and profits
  - Direct negociations with Department Stores, Hotels, wholesalers
  - Retail Experience follow up: store check, merch recommendations, customer journey
  
  MARKETING
  - Annual marketing plan
  - POS Material development and purchase : counter and floor displays
  - Building promotion activities in close partnership with distributor
  - Specific products in cooperation with France marketing team
  
  TRAINING
  - Products, Technical specificities
  - Selling technics
  
  EXHIBITIONS
  - Attending Ambiente (Frankfurt) and M&O (Paris)
  - Helping distributor to promote the brand in local exhibition (Gulf Food in Dubai, Pir in Moscow...)
  
  TRAVEL RETAIL
  - Prospection of the travel retail segment to place Peugeot Products.
  - Specific products design adapted to travel retail segment
  - Attending TFWA World Exhibition in Cannes

• Anaïk Beauty - Europe Category Manager

  PARIS 2012 - 2015 GWP company specialized in luxury customers
  
  SALES
  - Responsible for l'Oréal Group in France and Europe.
  - Defining needs in GWP and providing best quality, prices and customer service
  
  MARKETING / PRODUCT
  - In cooperation with stylists and buyers, product construction (material, design, moodboards)
  
  PROJECT LEADER
  - From customer briefing to delivery
  - From design to samples then production
  - Management of 4 people (junior sales manager, sales assistant, buyer and stylist)

• La Brosse Et Dupont - Retail Export Manager

  VILLEPINTE 2010 - 2012 French manufacturer and leader in Mass Market distribution for hair accessories, household brushes, beauty products
  
  Managing a distributors portofolio in Europe (Switzerland, Germany, Greece, Turkey) and Russia
  
  SALES
  - Negociations of annual contracts with distributors
  - Annual agreements with mass market leaders (Carrefour, Casino, Migros...)
  - P&L
  
  MARKETING
  - Building annual marketing plan and promotionnal activity (POS material development and purchase : floor displays, counter displays, GWP)
  - Optimizing products lists in stores to respect brand image and boost sales

• Marie Laure PLV - France and Export Sales Manager

  EPINAY SUR SEINE 2006 - 2010 Manufacturer of POS material for luxury customers
  
  Managing a portfolio of luxury customers in beauty, cosmetics and pharmacy in France and Europe (L'Oréal, LVMH Fragrances, J&J, Nokia)
  
  PROJECT LEADER
  - Technical or design briefing
  - Price policy
  - Production and delivery follow up

• Laboratoires Expanscience - Chef de zone Export Junior

  Courbevoie 2005 - 2005 - Gestion commerciale et marketing des distributeurs de la Zone Export : Pays de l’Est, Asie, Moyen Orient, DOM TOM (prévision des ventes, rédaction de contrats, dotation en matériel marketing, reportings, suivi des commandes)
  - Prospection pour ouverture du marché latino-américain (Panama puis extension Guatemala, Nicaragua)
  - Création et traduction de matériel marketing (anglais espagnol)
  - Prospection à l’étranger (questionnaires marketing)
  - Organisation de salons en France et Europe (Pharmagora, London EADV 2005)

Formations

• Ecole Supérieure De Management En Alternance

  Lognes 2004 - 2005 Développement International

• University Of Puerto Rico FAE (San Juan)

  San Juan 2003 - 2004 LEA, mention Affaires et Commerce, anglais-espagnol
  
  LEA

• Université Besançon Franche Comte Faculté des Lettres

  Besancon 2000 - 2003 LEA mention Affaires et Commerce - anglais, espagnol

• Lycée Edouard Belin

  Vesoul 1996 - 1999 L, option anglais renforcé

Réseau

• Adelaide BELDICO

• Audrey GUILLOT

• Cécile CANAC

• Charles ANDRE

• Elodie RUFFIN

• Guillaume GERARD

• Helene GIORDANA

• Marc LAMORLETTE

• Nathalie JOLIVET