Frédéric BRUNETEAU

En résumé

Entreprises

• PTOLEMUS Consulting Group - Managing Director

  2008 - maintenant PTOLEMUS is the first strategy consulting firm focused on serving leading companies in the Mobility Ecosystem, i.e all players that are either
  - driving the business of mobility, e.g. mobile phone vendors, or
  - strongly impacted by mobility, e.g. oil companies
  
  Our services:
  - Assist you in the definition of your strategy
  - Assist in the product / service development, packaging and launch strategy
  - Advise on / implement partnership and sourcing strategy
  - Business development incl. response to RFPs
  - Develop business plans incl. financial modelling
  - Assist in investment strategies (i.e. perform the due diligence of an acquisition target)

• TOMTOM INTERNATIONAL BV - Product Line Manager, Content & Services

  2007 - 2008 Based in Amsterdam, I defined new services on GPS devices and smart phones worldwide:
  - Drive the P&L of content and services on www.tomtom.com and on TomTom HOME
  - Supervised negotiation of partnerships with content suppliers
  - Launched online subscription Map Update Service in over 20 countries
  - Defined and launched in 5 countries LIVE (connected) services bundle (HD Traffic, Google local search, Safety alerts, Fuel prices…)
  - Defined 2008-2009 service roadmap

• SFR VODAFONE - Director of WiFi / WiMax Marketing & Sales

  2006 - 2007 I was in charge of developing SFR's WiFi business and then both its WiFi / WiMax business
  
  Based in Paris, I run the commercial operation of SFR’s WiFi and WiMax business:
  - Defined WiMax positioning, coverage, product portfolio and offering
  - Defined municipal WiFi strategy, investment plan and partnerships
  - Won key public RFPs from the cities of Paris, Nantes and Metz

• SFR VODAFONE - Director of WiFi Marketing

  2004 - 2006 Based in Paris, I started up SFR's WiFi business and made it the no. 2 WiFi operator in France, with 400 hotspots and access to 80,000 hotspots worldwide.
  - Defined marketing and communication plan and launched new services in conjunction with Vodafone
  - Defined tariffing strategy, e.g. Europe’s first GPRS/3G/WiFi bundled subscriptions and 9434 (WIFI) payment system
  - Created and supervised sales team (300 contracts signed)
  - Negotiated roaming partnerships with 10 operators (Orange, Sprint, etc.)

• SFR VODAFONE - Head of Multimedia Strategy

  2000 - 2003 Based in Paris, I defined and implemented SFR’s mobile multimedia strategy, and in particular the transition towards mobile internet services.
  - Supervised 3G launch strategy, in conjunction with Vodafone
  - Co-ordinated cross-functional multimedia program (100 staff)
  - Implemented a global overhaul of multimedia customer experience
  - Co-ordinated launch of multimedia services (MMS, games, etc.) in shops, on the web and in customer care
  - Defined optimal handset migration path from 2G to 3G
  - Defined 2G/3G network coverage specifications
  - Organized SFR 3G licence bid, ranked first by regulator

• ARTHUR D. LITTLE - Senior Consultant

  1997 - 2000 Business Analyst, promoted to Consultant and then Senior Consultant, in the Corporate Finance / Technology practices
  
  Based in London, I assisted operators, ISPs, equipment vendors and financiers in their strategy:
  - Defined launch and development strategic and marketing plans
  - Developed multiple mobile operator business plans including the building of complex internet and network models
  - Undertook the pre-financing or pre-acquisition commercial due diligence of several companies
  - Managed 8 consulting assignments

• BNP PARIBAS - Analyst, Mergers & Acquisitions

  Paris 1995 - 1997 Based in New York, I advised clients across a broad range of industries, from industrial furnaces to cosmetics
  - Identified US acquisition targets and buyers
  - Carried out financial analysis and structured finance
  - Built valuation models of targets

Formations

• Universität Zu Köln Uni Köln - WiSo-Fakultät (Köln)

  Köln 1994 - 1995 Wirtschaft und Management
  
  CEMS Austauch Program (ein semester)

• Université Paris 1 Pantheon Sorbonne

  Paris 1993 - 1994 Philosophie

• HEC

  Jouy En Josas 1992 - 1995 MS in Management

Réseau

• Amaury DE LA PORTE DU THEIL

• Carole PEZZALI

• Caroline DE LA PALME

• Frederic ZOUMMEROFF

• Ghislain DELABIE

• Hugues PARIOT

• Jean Pascal AUBERT

• Mickael SEBBAN

• Vincent BAUMIER

• Xavier TESSIER