2014 - maintenantCommunications strategy 360° (above & below the line or online), brand positioning, consumer insights & messages, project management.
Capabilities : Advertising, rebranding, B2B communication, direct marketing, digital & interactive marketing, events…
MONSIEUR WHITE
- ACCOUNT DIRECTOR / DIRECTION DE CLIENTÈLE
2010 - 2014- Supervise account teams (executives and project managers)
- Develop client mandates on time and on budget
- Set and drive strategic agenda for the client with Creative Director and Strategy Director
- Manage and optimize profitability across the account
- Determine resource allocation for each project
- Manage all the pitches (compétitions)
Current Accounts : Auchan / Axe Hair / Betclic / Everest Poker / Lego / Maison du Café / Mercier / Paco Rabanne (Million / Black XS).
Previous Accounts : Caudalie / Europe 1 / Guerlain Make Up - Habit Rouge / Lancome / L'Oréal Paris (Studioline) / Unibet / Warner Games / Wonderbra
TBWA France
- Senior Account Executive
Boulogne-Billancourt2006 - 2009Accounts :
- Cetelem : Digital and Customer Relationship Management
- Louvre Hôtels (Kyriad & Première Classe) : Advertising & Digital Marketing
- SFR : Customer Relationship Management
EXPERTEASE Marketing Services
- Account Executive
2004 - 2006Sales promotion for the following accounts : Agis / Barilla / Bonduelle / Candia / Financière de l’Echiquier / Herta / Lesieur / St Hubert / SCA/TENA.
