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Frederik LEGRAND

Paris

En résumé

10+ years in digital agencies (Duke Razorfish / DigitasLBi / Publicis Modem / Publicis Nurun)
10+ years in advertising agencies (Y&R as Media Director)

- Conception and deployment of innovative digital communication programs for high profile leading brands and media (AccorHotels, Renault, Nissan, IOC, Canal+, P&G, McDonalds, Orange...)
- Change management (culture, structure and organization, process)
- Growth management (business development, KPI’s definition)

Feel free to email me at: frederik.legrand[at]gmail.com
Skype username is: fredthebig

Spécialisations :
- Strategic vision
- Interactive digital strategy and programs
- Usability design and research
- Multi-channel communication strategy and activation
- Consumers insights
- Emerging digital media (touchscreen: Surface©, iPhone application)

Entreprises

  • Publicis Nurun - Executive Director

    Paris 2014 - maintenant Digital Coordinator for Publicis Group at AccorHotels
  • DIGITAS France - Directeur Associé / Client Partner

    Paris 2012 - 2014 In charge of Digital Integration within 360 dedicated teams of Publicis Conseil (The Garage) for Renault Central
  • CMagnifique - Consultant Digital

    2011 - 2012 Digitizing: advising and supporting organizations/brands in the digital field
  • DDB - Consultant Digital

    2010 - 2010
  • Euro RSCG C&O - Partner Digital

    PUTEAUX 2010 - 2010
  • Duke Razorfish - Client Partner

    2004 - 2010
  • Young & Rubicam - Directeur Média

    Boulogne Billancourt 1985 - 2000

Formations

Réseau

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