Obernai2016 - 2018• Define strategy and business plan for the French market (3 years plan, innovation pipeline…)
• Build the new identity and the new positioning
• Set up and manage annual brand marketing performances: OFF channel, brand equity performances, Brand Financials (P&L)
• Analysis and tracking of brand performances with action plan
• Development of successful innovations: packaging and liquid (workshops with Givaudan and Firmenich)
• Build and set up a digital plan & RP
• Leading Carlsberg Requirements in the marketing team (30p)
• Management: 2 brand managers assistant
Brasseries Kronenbourg (Carlsberg Group)
- Senior Off Trade Sales Rep - Paris
Obernai2013 - 2015• In charge of developing Kronenbourg’ Market Share: 80% in HM - €9M Turnover through KPIs :
- Assortment: ensuring ND & WD and range recommandations
- Merchandising: remodeling stores to gain shelfshare for our brands
- Promotion: negotiating and selling promotional displays
• Negotiating an annual partnership to ensure sustainable business
• Management: a senior merchandiser and an internship
Obernai2012 - 2012• Analyze Beer category performance: consumer and distributor panels (IRI)
• Analyze Promotional operations
• Work in pairs for commercial negotiations with Auchan and Système U Catman
• Animate and follow sales force on key indicators (DN, DW, share of shelf)
• Manage Chronodrive and Auchan Drive customers: assortment recommendations
Villeroy & Boch
- Junior Market Manager Wellness
2010 - 2011• Setup, follow and analyze commercial operations and brand activation
• Develop communication tools (POS, sales leaflet..)
• Monthly and weekly sales analysis
• Daily sales rep support
• Organize trainings and exhibitions (Architect@Work / ISH)
• Create customer catalogs (assortment, text content, press proof)
• Permanent benchmark and business intelligence
Le Petit Tou (city-guide toulousain), association de l'ESC Toulouse
- Responsable démarchage
2009 - 2010• Launch of a new city guide in Toulouse: "Le Petit Tou" - 2010 edition
• Door-to-door and ad insert sales
• Organize the city-guide launch day in Toulouse city
• Manage a team: 7p
