- Product Marketing & Promotions: Production, implementation and activation of comprehensive and detailed quarterly Poker and Casino/Games plan for French speaking territories.
- VIP Management: Account management for the Poker and Casino VIPs in France with the objective of increasing life time value and share of wallet of customers. Increase share of wallets of Early Warning VIPs.
- Project management of local casino and poker tournaments, initiatives and promote central activities as well as affiliation.
- Implementation of acquisition, retention and re-activation programs working in partnership of central teams.
- Product performance: Full ownership of the performance of Poker, Casino and Gaming product in France (including regular reporting).
- Business development: Developing commercial relationships at local level to create promotional opportunities.
- Competition scouting: Monitoring of competitor activity and market trends.
- Poker tournaments and sponsoring: Regularly attending high profile Poker tournaments. Management of sponsored and/or invited Paradise Poker players.
Bwin AG
- Product Manager Games
2007 - 2009bwin Interactive Entertainment AG, Vienna (Austria)
Responsible Product Manager of the following three different sub-products of online-games (51 different online games in total):
- FortuneGames (24 games): Virtual Sports, Lottery, Casino, Poker, Hi-Lo type of games.
- MiniGames (7 games): Casino, Dice and Cards type of games.
- Gratta e Vinci (20 games): Scratch cards type of games.
Main responsibilities:
- Day-to-day Operations: Taking care of the day-to-day operational issues of the dedicated products.
- Product Marketing: Definition and briefing preparation of marketing activities such as Promotions, Affiliates, CRM or Customer Support. Leading respective product web pages editorial management.
- Product Definition and Project Management: Authoring of product definition including product features together with the technical counterpart. Prioritization and final sign-off of stages product releases. Leading of projects from concept to launch.
- Product Lifecycle Management: Develop product strategy based on customer and business needs. Ensure continued product enhancements and launch of new games based on market / customer needs supported by concept documentation and business cases.
- Product Profitability monitoring and Analysis: Monitoring, reporting and analysis of respective products profitability. Preparation of business planning documentation and analysis of marketing and promotion activities in order to measure efficiency and ROI (return on investment).
- Product and Opportunity Scouting: Market and Competitor Review to ensure the identification and verification of current product portfolio. Identification of new products/marketing activities/offers and trends.
- External Partner Negotiation and Relationship Management: Lead in Managing Relationship with vendors (GTS, VS Gaming, Dynamite Idea, Football 1x2, Electracade, Endemol Gaming, Lottomatica) and partners as well as initiating and negotiation product relevant contractual matters. Regular talks and occasional meetings with Casino/Games vendors such as: Wagerworks, Ash Gaming, Realistic among others.
Customer service agent for the French technical hotline and selling line: average of 70 calls per day.
Main Responsibilities: Technical assistance, online selling and CRM activities.
ATARI EUROPE
- Junior Product Manager
2005 - 2006ATARI Europe, Lyon (France)
Junior Product Manager:
End-of-studies job-placement, undertaken in English language, under the responsibility of one of Group Marketing Manager and the European Marketing Director.
Responsible Product Manager for the following games:
- Act of War: High Treason – PC
- Crashday – PC
- GT Legends – PC
- KAO Challengers – Sony PSP
Main missions:
- Everyday management of the marketing assets in relation with the 9 European subsidiaries and Australia.
- Marketing strategy elaboration at the European level of the different games managed.
- Ensuring proper application of the European marketing plan for the games managed.
- Packaging and advertising assets creation.
- Creation and on-line management of the respective games websites.
Secondary missions:
Marketing assistant of one of the Group Marketing Manager, achievement of various missions for the following AAA titles:
- Driver: Parallel Lines – PS2 / Xbox.
- Test Drive Unlimited – Xbox 360 / PC.
