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Guillaume WATTECAMPS

PARIS

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Area of expertise: data driven web acquisition (e-commerce, lead generation, traffic generation, app download), brand management, web analytics, team management, operations, e-commerce platforms, conversion rate optimization.

Mes compétences :
Entrepreneuriat
Wordpress
Google Adwords
SEM
Social media
Microsoft Office
Adobe Photoshop CS6
Webmarketing
Prestashop
Shopify
Stratégie digitale
Microsoft Excel

Entreprises

  • Freelance - Consultant - Digital Marketing

    2019 - maintenant ▪️ Defining digital marketing strategy for SME, focusing on Acquisition and conversion optimization
    ▪️ Performing Ad account audit and provide pragmatic and actionable recommendations
    ▪️ Leading SEA training for marketing team - Campaign structure, bid management, optimization

  • GAWS Shopping - Co-Founder

    2018 - 2019 // e-commerce website - B2C - consumer goods
    ▪️ Main Acquisition levers: Google-Facebook-Instagram-Shopping-Snapchat Ads, Taboola
    ▪️ P&L ownership, billing management, working capital management
    ▪️ Supplier negotiation and supply management
    ▪️ Conversion Optimization, +2.5% conversion rate from a basic Shopify template
    ▪️ €150k turnover, +4,000 products sold, highest monthly turnover +€40k

  • Naturabuy - Head Of Digital Marketing & Data

    Chantilly 2017 - 2018 // 1st Classified Ads website - Hunting - Fishing - Outdoor
    ▪️ Leading traffic acquisition strategy - Budget and business plan Management
    ▪️ Developing automation tools for campaigns creation and updates - 500k SKUs
    ▪️ Building automatized performance monitoring dashboards for board members - Google Data Studio, Excel
    ▪️ Segmenting customers for reactivation - 600k users
    ▪️ Main Acquisition levers: Google-Bing-Facebook-Instagram-Shopping Ads, Criteo

  • Effilab - Team Lead SEA & SMO

    2015 - 2017 // Effilab designs data-driven strategy for customers acquisition on the internet
    ▪️ Managing account managers team - up to 6 people
    ▪️ Structuring and running operations - process implementation and optimization, knowledge management
    ▪️ Portfolio of 52 customers with €1.5M budget per month
    ▪️ Main customers: Traineline (former CaptainTrain), PagesJaunes, Avito, Planet sushi, Selectour Afat, Rentokil Initial, Balibaris, Kiloutou

  • Effilab - Account Strategist SEA

    2014 - 2015 ▪️ Designing online acquisition strategy - Business Plan on client's target and advertising platforms data
    ▪️ Managing and optimizing campaigns across channels - Google-Facebook-Bing Ads, YouTube
    ▪️ Implementing third-party partners tracking - Google Tag Manager
    ▪️ Automating campaigns management - Script, VBA model
    ▪️ Creating global real-time report using data from different sources - Power BI, Data Studio
    ▪️ Portfolio of 8 customers with €250k budget per month
    ▪️ Average performance gain of 50% (from30% up to 300%)

Formations

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