Hervé WITASSE

En résumé

Entreprises

• Groupe Numericable-SFR - Head of data management

  2015 - maintenant Goals : develop the data asset & activate it through different channels & media to boost sales efficiency (on / off )
  Define business needs regarding to data collection & activation : web analytics & CRM, cold / warm data
  Drive DMP roadmap & customer base onboarding
  Evangelize CRM & customer marketing teams to digital transformation
  

• Groupe Numericable-SFR - Head of online acquisition

  2013 - 2015 Define and implement digital acquisition strategy, covering SEO, PPC, Affiliate, Emailing, Retargeting and conversion optimisation
  Analyse ROI and optimise budget to ensure revenue and traffic targets are being met
  Manage a team and external agencies, driving performance

• Groupe Numericable-SFR - Head of SFR Marketplace

  2011 - 2013 Launch of the SFR web marketplace
  - Transversal coordination (Purchase, Legal, IT, Finance, Customer Service & Processus, Operation)
  - Strong focus on Finance, Design & e-commerce roadmap)

• SFR - Head of mobile portals

  2009 - 2013 Elaborate mobile internet strategy & make it efficient trough all business unit (m.sfr.fr)
  manage a dedicated team involved in design, development & production (15 people),
  is accountable for the P&L, web mobile channels (several tens M€)

• Greenwich Consulting - Consultant senior

  Issy Les Moulineaux 2005 - 2008 Marketing and program management projects for telecom & media actors
  Orange, SFR, Bouygues Telecom, Fnac mobile, Tunisiana, Ipnotic Telecom, Canal+

• Arcome - Marketing consultant

  LA LOYERE 2003 - 2005 Marketing projects for telecom operators. Orange, Bouygues Telecom, Cegetel

Formations

Pas de formation renseignée

Réseau

• Alexandre FONTELLE

• Benoit HUCAFOL

• Christophe MILLE

• Fabien ADNET

• Laetitia ELBAZ

• Marc-Antoine FRANC

• Mestari YOUSSEF

• Pierre Julien BUARD