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CHARLET S.A.M.
- Marketing Director
2011 - maintenant
Digital and Direct marketing.
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CHARLET S.A.M.
- Marketing Director
2011 - maintenant
Digital and Direct marketing.
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GLAM EVENT & COMMUNICATION
- Head of Marketing & Communication Dept for LUXURIA
2010 - 2011
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BACARDI MARTINI
- International Marketing Manager
Saint Ouen
2000 - 2008
- In charge of the definition of the marketing strategy for each brand & implementation of the operational / promotional activities and planning
- Responsible for the brands P&L with growing profitability
- Actively managed the innovation & launch of new products (packaging – flavor) + brand extension
- Defined the communication platform: media strategy / planning and PR activities
- Continually involved in the brands on-going research projects
- Actively managed 3 direct reports
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TSA Industries
- Export Manager
1997 - 2000
- Developed a completely new range of men underwear + packaging development
- Responsible for the collection listing in main European buyers
- Monitored the brand growth in each market & developed promotional support
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Orangina International
- Assistant Area Manager
1995 - 1997
- Responsible for the search of new distributors (successful launch of the brand in Austria)
- Management of the marketing activities & budgets
- Development of a sales drive commando for the distributor's salesforce
