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Dagency
- Managing Director, Head of Performance Marketing and Traffic (Display, Mediabuy, SEM, Affiliation)
2011 - maintenant
I am in charge of a team taking care of:
- Affiliation management
- Affiliation platform development
- Support creation
- Mediabuy (RTB, Display, emailing, etc..)
- SEM
- SEO
We run over 500 campaigns for multiple clients with Partners all over the world.
Our campaigns are spread in 30 languages in 27 countries.
We provide all marketing supports (IAB formats)
We also provide all tracking tools and reports, focusing on ROI, Client Acquisition and all constraints linked to our clients interests.
My operational tasks also involve the responsibilities of HR, Selection, Sales strategy, Communication, Expenses, day to day company life.
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Confidentiel
- E-Commerce / Online Marketing Director
2010 - 2011
My main operational attributions were:
- Managing the marketing team (6 persons)
- Defining the online advertising and sales strategy.
- Optimizing the marketing investments.
- Recruiting new members/customers and develop the website database through:
Affiliation under CPA, CPC, CPO, CPL, CPM and Rev Share Model.
SEM directly and through an agency
Definition and creation of Facebook advertising and Social communication.
Direct relationship with emailers/Display platforms/Main local websites.
Partnership with major companies
Events such as win-action, customer incentive (voucher, %), specific sales: Xmas, Sales, Holidays, etc…
- improving the design and navigation of the website (redesigned completely 3 months after my arrival)
Definition of the content, menus, and site architecture
Navigation strategy through optimisation of the purchase experience (less click, faster site, clearer display)
- increasing the ROI.
- Reporting and statistics
Definition and use of the internal statistics system of Magento
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Effinity
- Head of Publishers
Paris
2009 - 2010
Effinity web marketing Platform operating on a “win/win” model. Their clients are companies aiming to increase their web presence, visibility, sales. To help them reach these targets the platform put them in relation with a network of affiliates who will advertise their campaigns through various channel: Display, deep-link, SEM, Blogs, Emailing, XML catalogs.
As head of publishers I was responsible for identifying, recruiting and managing new affiliates, together with advising clients on their affiliation strategy. I was managing a team of five people focusing on specific categories of affiliates and technical aspects. I was alone in charge of the “top-affiliates”
This role is highly strategic for the company as the income is calculated and based on the affiliates commissions.
- Research and Prospection of new affiliates
- Definition of new acquisition channels for our clients (Orange, PriceMinister, Nokia, Accor, Delamaison, etc…)
- Negotiation with top-affiliates, in regards to commission, campaigns
- Advising clients on their strategy: CPA, CPC, CPM, CPL, CPI, mixed models
- Definition of new qualification and validation processes for affiliates.
- Management and improvement of our internal database.
- Negociation with Top clients and definition of their online strategy (advertising/E-commerce)
The publisher network was made of 13,000 websites, 1,000 of them being on the top commissions scheme.
Being in contact with them I was also responsible for selling special operation to our clients, keeping the ROI as the main indicator of performance.
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MonNuage
- Co-Founder / Managing Director
2007 - 2008
Our website is a Meta Search Engine that search all flights, hotels, car rentals within all the travel websites in France and Spain. As a Owner/Managing Director, my main activities were:
- Establishing partnership with travel sites/agencies
- Management of the relationship with the marketing platforms.
- Definition and development of the sales strategy.
- Hiring and training of the new employees.
- Account management
- Content Management
- Daily management of the company (legal, treasury, etc…)
- Definition of the website advertising strategy.DIsplay, SEM campaigns and SEO
I sold my shares of the company in July 2008.
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JPC E-Commerce
- SEM Consultant / Uber Affiliate / Owner
2006 - 2009
My main activity was to develop the Internet advertising Business on global search engines in the European Market (Mainly Italy and Spain). I became one of the main Travel SEM specialist within the Italian market.
I was helping different kind of companies to advertise their products and services on Internet search engines. Our aim was to reference them on Google, Yahoo, etc... in order to increase their traffic and the online sales. We offered various tools to develop traffic in both qualitative and/or quantitative ways via SEO and SEM.
- Platforms management (Zanox, Tradedoubler, Effiliation, Affilinet, Commission Junction)
- SEM strategy for clients in the following industries: Travel, Communication, Entertainment.
- Purchasing of advertising spaces
- Content management
- Definition of client online acquisition strategy: CPA, CPC, CPM, CPL.
- SEO service for various clients in direct.
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K2 Partnering Solutions
- Recruiting Manager
London
2004 - 2006
I was in charge of the team dedicated to the sourcing of candidates for our clients. My responsibilities involved the research and placement of candidates, as well as the hiring training and development of the resource team (10 persons managed directly)
