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Smartbox / Smart&Co
- Online Market Manager - France
Courbevoie
2015 - maintenant
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Microsoft
- Western Europe eStore Merchandising
Issy-les-Moulineaux.
2015 - 2015
Day to day management of Microsoftstore.com for Western Europe (18 Sites)
Ensure the site is refreshed, engaging and optimized for customers
Manage requests for imagery, content, and development
Merchandising execution plans locally for new product launch
Use Digital River Global Commerce platform to update and enhance the stores
Work with production teams to merchandise products post-launch and implement new functionalities
Update banners and featured products, category pages, offers pages and product pages
Maintain cross-sells and up-sells to increase AOV
Maintain of list pages for top selling and new products features
Propose New test and develop A/B test roadmap
Using a data-driven approach to merchandise for driving sales and customer satisfaction
Monitoring conversion funnel performance through the sites to identify opportunities
Working with product groups, survey data and customer services - feedback to improve product messaging and discoverability
Sharing of best practices
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microsoft mobile
- Global Market Engagement Manager (Ecommerce Manager)
Douala
2013 - 2014
Initially recruited by Nokia
Management of optimization program and consumer engagement for approx. 40 local websites (EAST side of the world)
Analysis
Analysis of daily, weekly, monthly and quarterly performance versus KPI (HQEs, Leads, DMEs, Share) and establishing report for both top level management and local team.
Creation of reports for specific needs and optimization of current reporting.
Web usability and optimization
Bi-weekly meeting with local team to discuss actions taken, and actions that need to be taken.
Advising and training local team on new functionalities of the site (CMS capabilities).
Checking end to end consumer journey for each site, and propose Homepage / product page, and/or offers page optimization.
Helping in global content creation strategy for local needs.
Additional information
Checking each country’s P&L and adjusting local team strategy according to targets.
Migration from Nokia.com to Microsoft.com for 74 websites.
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Lenovo
- Web Merchandising Manager
Courbevoie
2012 - 2013
Analysis
• Analysis of complex excel report engaging revenue, profit, and conversion rate figures to determine our weaknesses and improve the customer experience
• Analysis of our Landing page through reports to determine which test has better perform than another one, and should be replicate to the whole website.
• Creation of reports, consolidation of data for top level management (excel, power point).
Web usability & conversion rate improvement
• Responsible for End to End visibility of the website.
• Analyze customer journey of the website and consistently striving to meet customer needs.
• Managing daily update on Lenovo FR online Store
o Promo plan
o Merchandising strategy
o Release
o Improvement of user experience
o Product portfolio management
• Management and development of the SEO/SEM activities, affiliation programs, email strategy, special events (Valentine’s Day, Christmas advent calendar), and display campaigns.
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Populis
- SEM Executive French Market
LES SORINIERES
2010 - 2012
Management, développement, et optimisation de campagnes Google, Yahoo
Bid Management (Pay Per Click)
Test d'annonces afin d'assurer un CTR optimale et sélection des mots-clés pour les campagnes de SEM sur Google et Yahoo
Mise en œuvre de stratégies de marketing en ligne (SEO, SEM) afin d'optimiser le retour sur investissement en fonction des budgets et des cibles spécifiques
Modélisation de puissants outils (excel) pour optimiser et faciliter les analyses
Rédaction et présentation des synthèses d'analyse et des rapports fournis quotidiennement à la direction
Relation avec les partenaires, et les plateformes d'affiliation l'équipe éditoriale à Rome pour traiter la demande et la gestion des contenus, et avec les chefs de produits pour l’optimisation des sites
Formation, gestion des stagiaires
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Venise
- Project Manager EMEA
2009 - 2010
Gestion / Mise en place / suivi des campagnes de communication online EMEA pour NetApp
Relation Client, offre commerciale : Réalisation de recommandations stratégiques, de devis
Suivi des projets : Garant des tarifs, des délais, de la qualité, gestion des Ressources internes pour la production
Envoie d’e-mailing, réalisation des statistiques d’envoi
formation Eloqua (3 jours)
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Nokia
- Online Sales Junior Manager
Nozay
2008 - 2009
• Gestion quotidienne du Nokia Online Store France, des Stocks, des programmes d’affiliations et des créations des éléments graphiques (interface)
• Mise à jour des prix, des promotions spéciales à travers le logiciel de CRM et
analyse des statistiques de ventes, de visites, et des opérations spéciales
• Mise en place du Merchandising, de stratégies Commerciales, marketing, et
des plannings de mise en ligne
• Chef de projet dans le cadre de la mise en ligne d’un jeu ‘Instant Win’ ayant
pour objectifs le dopage du trafic, de la visibilité et l’augmentation des ventes
