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Avidsen
- Sales and Marketing Director
Chambray les Tours
2014 - maintenant
Sales and Marketing Director (Tours) (18 MEuros - 43 people)
- Acting General Manager of the French subsidiary
- Global Management of the P&L and direct report to the CEO of the Group (Smart-Home International)
- Elaboration of the PRM and the R&D Strategy based on customers Input, Market analysis and technologic trends
- Human resources optimization and creation of a Key account managers team
- Aggressive and successful plan of new customer's recruitment in DIY, Specialists and Internet channels
- Growth of 38% of T/O and 43% of the Margin value in 1 year
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Avidsen
- Directeur Commercial et Marketing
Chambray les Tours
2014 - maintenant
"Connected Home" and "IOT" market development
Multi-Brand management with OEM, Avidsen and Thomson Product Line-up
Multi-Channel management with DIY, Hyper, CES, @-Biz, Buying Group and B2B Customers
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LG Electronics
- Division Director IT & B2B
Villepinte
2008 - 2014
In charge of Marketing and Brand Strategy and Commercial Policy. Direct Report to subsidiary CEO and Worldwide VP (HQ Seoul). Member of the executive commitee. Fully involved in all national and global issues (Legal, finance, logistic, organisation, internal policies). Team of 31 people (Administration, Marketing, Sales)
Major Success: New and Winning strategy on B2B markets by completly changing the internal structure and the market approach. LG France Has become the first subsidiary of the group in the world for large Sizes Signage products coming from 7% of Market share in France to 21% in 2 years
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LG Group
- IT Sales Director
Villepinte
2007 - 2008
n charge of Strategy and commercial policy. Report to subsidiary COO. Team of 22 people (Marketing, Sales)
Major success: Full redesign of the strategy (Product Road Map and Channel Management), and the organization of IT Division by rebalancing activities from B2B (only) to B2C (mainly). LG France has become N°1 on Monitor TV products and Digital Storage products from 2008 to 2010
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LG Group
- IT&B2B Sales and Marketing Director
Villepinte
2007 - 2013
In charge of 2 business units (IT, B2B)
- Deliver sales and profit growth by setting a clear game plan of product sales per channel and key customers.
Improve both market share and average price increase.
- Truly focus on the sell-out in key retail accounts by tracking the product competitiveness, the in-store marketing
and brand awareness through BTL activities, P&L.
- Optimize the back-office operations, i.e. order desk and SCM (special CPFR focus).
- Mirror the organization to the market changes to improve efficiency and customer satisfaction.
- Permanent member of the G6 European Sales Committee which drives the sales strategy with European account
and set-up new European project on Channel management
- Manage a team of 31 people and report directly to LGE France CEO.
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LG Group
- IT Sales Director
Villepinte
2006 - 2007
Planned market and channels trends, identified growth drivers and strengthened LG's position on
business processes especially SCM and stock management. Special focus on BTL activities, best practice.
- Championed the new European channel management and piloted selective European contract in France.
- Managed the sales and distribution of all products range to National Accounts and European Accounts
based in France such as : Kesa, Carrefour, Auchan.
- Lead a team of 22 people and report directly to LGE France COO.
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LG Electronics
- National Sales Manager
Villepinte
2004 - 2006
Responsible for all sales to « non-centralized » customers. Report to sales director. Team of 12 people (9 Sales representatives, 2 National Key Account Managers, 1 assistant).
Major Success : Listing of the brand for 7 new and national customers. Weight of « non-centralized » customers has boomed from 12% to 44% of the global T/O during same period.
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LG Group
- National Sales Manager
Villepinte
2004 - 2006
Responsible for all sales to « non-centralized » customers. Report to sales director. Manage a team of 12 people (9
Sales representatives, 2 National Key Account Managers, 1 assistant).
Major Success : Listing of the brand for 7 new and national customers. Weight of « non-centralized » customers
has boomed from 12% to 44% of the global T/O during same period.
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Toshiba
- National Sales Manager
Puteaux
2003 - 2004
Responsible for all sales to «centralized» customers. Report to sales director. Team of 3 people. T/O growth of this channel of 53% with successfull launch of LCD,PDP and HD§DVD products while global T/O growth was 41%.
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Toshiba
- National Sales Manager
Puteaux
2002 - 2004
Leader for all sales to «centralized» customers. Report to sales director. Team of 3 people. T/O growth of this
channel of 53% with successfull launch of LCD,PDP products, while global T/O growth was 41%.
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Toshiba
- National Key Account Manager
Puteaux
2001 - 2002
Responsible for sales on customer portfolio of 6 centralized customers. Report to national sales manager. T/O growth of 43% on my portfolio during the 2 years, to be compared with 23% of global T/O growth
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Toshiba
- National Key Account Manager
Puteaux
2001 - 2002
Responsible for sales on customer portfolio of 6 centralized customers. Report to national sales manager. T/O
growth of 43% on my portfolio during the 2 years, while company growth was 23%.
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Sony
- National Key Account Manager
Puteaux
2000 - 2001
Responsible for sales on customer portfolio of «Mail Order & Internet ». Report to National Sales manager. Start the activity with all new Internet customers (CDiscount, Rue du commerce, Pixmania).
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Sony
- National Key Account Manager
Puteaux
2000 - 2001
Responsible for sales on customer portfolio of «Mail Order & Internet ». Report to National Sales manager. Start
the activity with all new Internet customers (CDiscount, Rue du commerce, Pixmania).
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Sony
- Regional Sales Representative
Puteaux
1998 - 2000
In charge of Regional sales (Counties 44 and 85). Report to Regional Sales Manager. Related T/O of portfolio from 35 Millions Francs (6 Millions Euros) in 1997 to 87 Millions Francs (15 Millions Euros) in 2000
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Sony
- Regional Sales Representative
Puteaux
1998 - 2000
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Sony
- Regional Sales Promoter
Puteaux
1997 - 1998
Promotion, Training and education of salesmen in shops, responsible for the respect of national listing agreement and visibility of the brand on shelves (11 counties).
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Sony
- Promoter
Puteaux
1997 - 1998
Promotion, Training and education of salesmen in shops, responsible for the respect of national listing agreement
and visibility of the brand on shelves (11 French counties).
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Boulanger
- Salesman
FRETIN
1994 - 1997
Salesman in shop for TV and Audio products. Part time during
Week-end and holidays). (Nantes)
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Boulanger
- Salesman in Shop
FRETIN
1994 - 1997
Salesman in shop for TV and Audio products. Part time during business school studies (Evening, Week-end and holidays). (Nantes)
