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THE FOOD CONCEPT CO. LTD.
- Co-founder, Chief Marketing Officer
2015 - maintenant
Creation of a new restaurant franchise in Asia: Business Model, Financial partnerships, Marketing strategy and operations, Team recruitment & coaching (30+ employees)
• 2013: First franchise opened
• 2016: Launch of the 2nd franchise in the biggest Department Store of Thailand (Siam Paragon), profit making after 2 months of operations thanks to extensive digital / PR campaign
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Danone
- Head of Marketing Indochina Baby Nutrition
Paris
2013 - 2015
Leading Indochina Marketing teams (20+ members), managing Dumex and Nutricia brands (30m €): Coaching, Strategy, Activation, Digital, Products range rejuvenation, In-store excellence
• Built the first ever 5-year Business Strategy (2014-19) for Indochina, endorsed by the Global President
• Over-delivering Budget in 2014 (turnover +35% vs. 2013), 2015 (+34%), 2016 (+52%), doubling business size in 3 years (+700 bps MS%)
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Danone
- Global Marketing Manager Baby Nutrition
Paris
2011 - 2012
Responsible for the Global Toddler Platform + Supporting Dumex & Nutricia brands in Asia (no VP at that time)
• Development of the Danone Brand-Portfolio Strategy for 11 countries in Asia (2b+ €), validated by Asian GMs, VPs and Global president - Still in place and valid in 2017
• Led the agency pitch of the new Dumex Communication platform - Still in use in 2017
• Rewrote Global Toddler platform Europe, redefining Danone vision of the category
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Unilever
- Regional Senior Brand Manager Dressings, Europe
Rueil-Malmaison
2009 - 2011
In charge of Packaging Vision & Projects (5 brands - including Hellmann’s and Calvé - in 10+ countries)
• Initiated and led the largest project for Unilever Dressings Globally (300m €/year) endorsed by the Regional and Global VP / Built and led 15 people cross-functional development team
• Project rolled-out globally (N & S America, Asia, India) due to its favorable outcome (+400 bps MS%)
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Unilever
- Regional Senior Brand Manager Dove, North East Asia
Rueil-Malmaison
2007 - 2009
In charge of Dove Body Wash Strategy and Innovations for Japan (2nd biggest market globally) and Korea, in a challenging Business context (3 years of double digit negative growth) – 80m €/year, 2 direct reports
• Deep insight work leading to the launch of the new ‘Go Fresh’ range in partnership with the local teams
• Business back to positive growth (+0.5%) in 2009
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Unilever
- Global Brand Manager Pond’s
Rueil-Malmaison
2005 - 2007
Leading the Global Launch of the first Pond’s Skin Lightening Masstige range, 1st step of the complete brand re-launch (SE Asia, China, Japan, India, South America) - 75m €/year, 1 direct report
• Definition and production of the full mix in 1.5 year (Concept, 12 products, Launch-Pack, 6 TVCs)
• Market leadership taken over P&G in 3 months in China, Thailand, Indonesia
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Unilever
- Brand Manager Amora & Maille, France
Rueil-Malmaison
2002 - 2005
Responsible for Savory ranges: Activation Plans, Innovations - 25m €/year, 5 direct reports
• Development & launch of 9 new SKUs and 2 TVCs, consolidating brands leadership in France
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Cryo Interactive
- Adventure-Games Regional Product Manager, Europe
2001 - 2002
Marketing tools production, briefing production teams for new games development
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L'oréal
- Product Manager Mennen, France
PARIS
1998 - 2001
Marketing plans, New Products development, Strategic Road map (Shaving, After-shave, Deodorant)
