Paris
RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.
Since Jan 2011: INTERNATIONAL ACCOUNT MANAGER
Publicis Life Brands International (top-3 global agency in health-care communication), Publicis Group, Paris, France
Account management for global clients: Cardio-Vascular diseases (Sanofi - Multaq); Cold and Flu (P&G - Vicks);
Oncology (Boehringer Ingelheim - Vargatef); Rheumatology (Abbott - Humira)
Project & finance management: Key contact person for the global and affiliate marketing teams, budget negotiation and forecast, timeline definition & resource allocation
Branding development: Creative briefing of the studio (creative, photograph, digital and video) and copywriter teams
Active participation in the development of strategic and tactical recommendations
Achievements:
• Vargatef Launch Global Campaign 2014 (Budget: 1.5 M€): Core Concepts, Print Visual-Aid, iRep/iVA, Branded
MoA Video, Patients & Nurses Materials, Vargatef.com, Branding guidelines, Launch meetings, Promotional videos
• Unmet Need Pre-Launch Campaign in 2nd-line NSCLC patients: Journal-ad, KOL videos, Guidelines for local use
• Promotional Booth Elements for ASCO (2011 to 2014, Oncology), Eular 2011 (Rheumatology) and ESC (2011 to
2013, CV) Congresses: Posters, Interactive iPad quiz and panels, Brochures, Animated scientific panels, Case studies...
• Humira - Global New Extension in Indication “Axial SpA” 2012 (including the US): Creative concept, Journal Ad,
CVA, Branding guidelines
• Multaq Partner App and its dissemination campaign: iPhone/iPad/Android apps and app-printed version, leaflet,
training materials and videos; in various languages).
• Multaq Multichannel Toolkit: An easy-to-use, interactive tool that provides guidance on maximizing channel usage in
local market through analyzing examples of best practice Multaq initiatives from around the world
Feb 2007 – April 2010: INTERNATIONAL ACCOUNT EXECUTIVE
Euro RSCG Life International (top 5-global agency in health-care communication) HAVAS Group, Paris, France
Account management for global portfolios: Sanofi (Clexane/Lovenox - Thrombosis); Pfizer (Zyvox - Nosocomial diseases)
• Clexane/Lovenox New Global Campaign 2008: branding guide, scientific & promotional posters, videos, detail aid & press ads
• Zyvox Resource Kit for 2008 campaign: posters, sales aid, leave behind, reprint carrier, press ad, implementation guide
July 2000 – Aug 2005: SALES AND SERVICE POSITIONS
Various employers in Nice, France: Timberland and Alain Manoukian (student work placements); H&M, Zara, Celio, bars and restaurants (full and part time; responsibilities included overseeing men’s department, sales, deliveries, stock, cash flow; bar tending).
Mes compétences :
Communication
Publicité
Marketing
Gestion de projet
