MLI Services Pte Ltd
- Managing Director & Founder
1999 - maintenant
Founded an SME in 1999 specialised in removal and multi-modal transport from Asia to all parts of the globe.
Segments: freight forwarding, private removal, exhibition logistics, project logistics, AOG, warehousing.
Revenue growth of 20%, from 1999 to 2014; employing a staff of 9.
Main Achievements: pioneer in offering specialized logistics. In a highly competitive local environment, the choice to focus
on specialized logistics has allowed the company to enjoy an average margin ratio of 30%, (substantially higher than the
industry average of 5-10%). Managed to gain very important clients and projects such as France Telecom Cable ship
project, Oil & Gas large accounts, Foreign Navy. Built an extensive network of clients from different industries, including
embassies, government bodies, IT, as well as exhibitors in areas of F&B. Important agencies network over 30 years. Created
new accounts in very complex political countries, remote locations. Hence has become a highly trusted partner in the
industry by clients' recommendations.
* Strategy and Marketing:
o segmental market penetration strategy: penetrated all segments including Oil & Gas, Exhibition Logistics
for a leading French IT company.
o geographical Market penetration to complex emerging countries such as China, Indonesia; and developed
new services in Australia and the Middle-East.
o designed, implemented, monitored and continuously improved sales strategy including an all inclusive
service package to clients from point A to point B, involving multi-parties liaisons, complex formalities, all
necessary procedure to ensure client ease.
o generated performance reports for each move, and generated models to prospect clients and to improve
services on market trends.
o joined all chambers of commerce to participate in all events and to interact with other members; targeted
different media such as printed advertising (magazines/books from expatriates associations (``Association
Française de Singapour'', French School in Singapore, AAS, ANZA, etc...); online advertising. Many
channels employed such as active networking opportunities via various International organisations. Joined
overseas professional organizations in the logistics to promote the company services to all other members,
actively participating in every yearly conference (IAM, IGLN, CND, China Logistics Club, etc.).
* actively made cold calls.
o participated as a regular visitor to all exhibitions to promote company services to exhibitors.
o implemented referral fee program for real-estate partners to generate additional leads.
o made extensive travelling to visit potential agents/partners to extend networking targets.
* Market innovation:
* created a special niche in expatriate removal services called ``Fine Arts removal'', with full customised
services.
* targeted a special market positioning proposing ``all-in-one'' services with complex and long term handling
of special goods.
* pioneer in offering an exclusive and high flexibility and multi-services to client.
Managing Director ,
ABX Logistics
- Business Development Manager & Trade Lane Manager
1992 - 1996
ABX Logistics (formerly Dubois et fils Transports) - French Logistics company
Main achievements: regular growth of 20% per year.
Managed an annual turnover of over USD 6Million. Secured the lucrative business of integrated logistics business
(transport from U.S. factories all the way to the physical distribution of end users).
* Business Development:
* major service launch such as new Trade Lanes plans and major accounts between the USA and France
being the sole commercial intermediary, reported to Vice-President.
o as a P&L Director, carried out the missions of developing & growing new Trade Lanes such as: USA,
Canada, South Africa, Asia, by setting up new Trade Lanes plans.
* actively prospected new clients.
* carried out the missions of developing & growing new Trade Lanes such as: USA, Canada, South Africa,
