Marie-Aurore CANTON

En résumé

Entreprises

• Plan International - Pro bono consultant

  2015 - maintenant Help build the 2016 marketing plan for donors and sponsors. Help digitalize, build new contents, implement segments and use CRM.

• Bouygues Telecom - Digital director for customers

  Meudon 2015 - 2015 Lead the digital department, set new objectives, work on loyalty and cross and upsell
  ➢ Complete revamp of the user account using new technologies and ergonomics.. Review and revamp the apps.
  ➢ Re-organize the teams, nurture talents and hire new ones
  ➢ Implementation of the relevant tools for collaborative work in an Agile environment.
  ➢ Develop business on existing customers
  ➢ Contribute to the digital transformation of the customer relationship.
  ➢ Take part in Salesforce projects for marketing and customer management
  

• independant - Free lance consultant

  2014 - 2015 Several missions for clients, including BricoDépot to help the board of directors design an organisation, architecture and action plan to tackle Ecommerce.

• Groupe ERAM - Digital and Customer Marketing Director

  Montrevault-sur-Èvre 2012 - 2014 Creation of a Group digital department to help the brands define and implement their omnichannel strategies (web + mobile + stores). Hiring and talent nursing of a team of experts to lead the projects with the marketing teams of each brand.
  ➢ Map out with the 7 main brands of the Group their omnichannel ambitions and trajectory
  ➢ Conduct RFPs to find the most relevant solutions (Ecommerce, Email, WebAnalytics, Web-to-store, CRM, OMS, mediation) and build the roadmap
  ➢ Drive the Ecommerce projects (Oracle Commerce – ATG, Magento) and include in them any other relevant application (Splio, ComScore)
  ➢ Build a strong team of experts and implement methods and tools to facilitate the projects
  ➢ Drive the digital transformation throughout the group

• Kobaltt - Marketing Director

  Paris 2011 - 2012 Freelance mission to create a Marketing & Communication department
  ➢ Upgrade of the back office systems
  ➢ Build new communication tools (internal and external) for all countries (UK, China, France, Dubaï)
  ➢ Revamp of the website
  ➢ Hire the team

• Independant - Writer

  2011 - 2012 Play writer for "Légères & Sans Filtre", on stage at the Comédie des 3 Bornes in Paris from July 2011 to dec 2011, then at the Théatre Le Temple from January 2012 to June 2012, produced by Rire Ô Pluriel.
  

• Manutan International - Group Ebusiness Manager

  2009 - 2011 Roll out across the group the winning strategies tested in France. Participate in the Ecommerce platform renewal. Coordinate the group’s Ebusiness activities (>25% of the group’s turnover)
  ➢ Management of the digital teams in all 24 countries of the Group.
  ➢ Product owner of the Ecommerce platform (IBM Websphere Commerce), business design in Denmark, functional specifications and development in India
  ➢ Deployment of the marketing best practices in all countries
  ➢ Design and project management of specific websites (Magento)
  ➢ Preliminary study for the Group rebranding and the rework of the brand platform
  

• MANUTAN - Responsable Ebusiness Europe du Sud

  2004 - 2009 Define and implement a multichannel strategy to boost the online turnover (from 4% to 25% of the company’s turnover) and customer acquisition (from 1 to 50% of)
  ➢ Manage the Ecommerce P&L and budget (> 2m€)
  ➢ Define the multichannel strategy (web + catalogue + call center + Eprocurement)
  ➢ Set up and optimization of all the acquisition and loyalty techniques: SEM, SEO, display, viral, email, retargeting, marketplaces, affiliation, etc.
  ➢ Hire and train a team of 7 people
  ➢ Functional design and specification of the Group Ecommerce platform’s improvements (Intershop)
  ➢ Change management to introduce the digital into the company’s tools and processes (PIM, customer service, Eprocurement for key accounts)
  

• Scoot - Online marketing Manager

  2001 - 2003 ➢ Media buying and optimization
  ➢ Partnerships with portals and advertizing space trading within the Vivendi Group
  ➢ Design and implementation of the loyalty strategies and brand content production
  

Formations

• Essec (Cergy)

  Cergy 1997 - 2001

Réseau

• Alain Cirelli EVÉNEMENTS CULINAIRES

• Alessandro PELLARIN

• Céline FAIDHERBE

• Christophe DUGAT

• François DROUIN

• François PIERREL

• Jean-Luc GEBCZYNSKI

• Mariama BAGAYOKO-KEITA

• Stéphanie GUITTET

• Vincent MATHIS