Mathilde AILLOUD

En résumé

Entreprises

• Integra Lifesciences Services (france) - Senior Upstream Product Manager EMEA

  ST PRIEST 2016 - maintenant • Management of one of the largest product franchise: products life cycle management, performance follow up (+52% turnover increace within 5 years).
  • Market Intelligence: participation to main EMEA and main local congresses, medical advisory boards & focus groups, customers visits (international travels), market surveys.
  • Product development and launch : reporting of EMEA market needs and performance to the global franchise, product launchs, user validations organization, creation of key marketing tools and sales argumentation.
  • Strategy: creation of behavior based marketing plans, definition of new market opportunities, creation of brand positioning and communication campaign based on customer insight.

• Integra LifeSciences - Product Manager EMEA

  2012 - 2016 • Management of the largest product franchise: products life cycle management, performance follow up, daily work in close collaboration with supporting departments.
  • Product development and launch : market intelligence, reporting of EMEA market needs to the global franchise, successful management of the most important product launch for the company over last 10 years.
  • Professional Education : organization and creation of courses and center of excellence, KOL management, organization of symposium on key EMEA and local congresses.
  • Sales team support : creation of marketing tools (competitive benchmark, product argumentation), sales team support and training, customers visits.

• Invacare - Global Product Manager Associate

  FONDETTES 2010 - 2011 • Management of a 15 products’s portfolio worldwide : creation of marketing tools, website management, optimization of products mix, products life cycle follow up, customer satisfaction surveys, performance follow up, daily work in close collaboration with the R&D, Purchase, Quality, Production and local Marketing teams, constant products improvement (+ 5 % turnover between 2010 and 2011).
  • Product development and launch : needs and specifications definition, investigation in innovation, launch pack creation, training of local Marketing.
  • Market Intelligence : participation to exhibitions, creation of a competitive data base.
  • Local Product Managers support : creation of marketing tools (competitive benchmark, technical brochures, product argumentation), technical support on products, international travels (50 % of time), customers visit.
  • Strategy definition : definition of market opportunities, participation to the creation and implementation of marketing plans and road map.

• Invacare - Chef de Produit France

  FONDETTES 2007 - 2010 • Management of a 40 products portfolio : adaptation and translation in French of marketing tools, price strategy definition, monthly sales indicators follow up, needs reporting to the International Marketing, conception of promotional campaigns, competitive and market analysis.
  • New products launch : field test, adaptation in french of the european launch pack, training of the sales team.
  • Sales support : creation of sales tools (technical brochures, goodies, products argumentation), technical support on products, customers visit.

• Invacare - Assistante Marketing puis Assistante Chef de Produit

  FONDETTES 2006 - 2007 - Impression et envoi de mailings
  - Support aux Chefs de Produits
  - Suivi des relations avec les prestataires (imprimeur, standiste, personnel de mise sous plis, …)
  - Gestion du site Internet
  - Organisation de salons
  - Gestion de la billeterie

Formations

• Ecole Supérieure De Commerce Et De Management Tours-Poitiers

  Tours 2004 - 2008 Master
  
  1er prix du meilleur mémoire de fin d'étude.

Réseau

• Carole CHOISELAT

• Frédéric VACHER

• Jean-Michel GARRIGUES

• Marion DUTRAIVE

• Mylène RUGGIERI BURTIN

• Nicolas FEY

• Séverine SICARD

• Sophie ADAO

• Sophie DELAY-GOYET

• Stéphanie D'EMMANUELE